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Case Study

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

The Results
0 %
lead growth
0 %
CTWA cost per click
0 %
effective cost per lead
The Challenge

As the official dealer for Mercedes-Benz, newly onboarded Peugeot and Leapmotor, and several other automotive brands, our client faced a familiar problem in a changing automotive landscape: attracting high intent prospects and converting attention into qualified inquiries.Each brand spoke to a different audience with distinct motivations. Mercedes-Benz buyers were driven by design, performance, and prestige. Peugeot shoppers were more pragmatic, price sensitive and information hungry. Meanwhile, newer brands like Leapmotor needed awareness just as much as lead generation.

The challenge was two fold:

  • Generate quality leads at scale without inflating costs
  • Deliver brand specific messaging that resonated with very different buyer profiles all within one performance framework

The existing lead pipeline lacked behavioral depth and predictive targeting. The question was not simply how to generate more leads it was how to generate better ones.

The Solution

To address the complexity of a multi brand portfolio, we built a performance strategy that combined audience intelligence, creative experimentation, and conversational conversion.

First, we activated targeted lead generation campaigns to attract high intent audiences across platforms. From there, we transformed first party leads into lookalike audiences, enabling us to scale reach without sacrificing relevance.

Creative was treated as a performance lever, not just a visual choice. We tested TikTok formats aggressively carousel versus video to find what worked for each brand personality:

  • Mercedes-Benz creatives leaned into cinematic video formats that showcased luxury, engineering, and driving experience
  • Peugeot performed stronger with carousel ads that focused on pricing, specs, and value forward information

Finally, we redesigned the conversion experience itself. Instead of sending users through long forms, we activated Click to WhatsApp CTWA with structured, pre filled messages and in chat FAQs. This reduced friction dramatically and turned conversations into conversions faster, simpler, and more personal.

The Execution

We approached execution as a live optimization engine refining signals, testing formats, and improving efficiency every step of the way.

Audience strategy began with high intent targeting and scaled through lookalike modeling using qualified leads. This ensured reach was not just expanded it was sharpened.

Creative strategy focused on rapid learning:

  • TikTok video ads were optimized to tell aspirational stories for premium brands
  • Carousel formats delivered clarity and choice for value driven models
  • Continuous AB testing ensured spend flowed only into what worked best

Conversational conversion became the centerpiece.
By testing different message structures, question flows, and FAQ formats within WhatsApp, we identified the message designs that encouraged quicker responses and smoother handovers. Customers were no longer filling out forms they were starting conversations.

Every insight looped straight back into optimization:

  • Creative refreshes prevented fatigue
  • Lookalike pools evolved with lead quality
  • Messaging structures improved with real chat behavior data

The result was a campaign that did not just drive traffic it created momentum from first tap to first conversation.

Results
Challenge
Solution
Execution
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How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

Case Study

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

The Results
0 %
lead growth
0 %
CTWA cost per click
0 %
effective cost per lead
The Challenge

As the official dealer for Mercedes-Benz, newly onboarded Peugeot and Leapmotor, and several other automotive brands, our client faced a familiar problem in a changing automotive landscape: attracting high intent prospects and converting attention into qualified inquiries.Each brand spoke to a different audience with distinct motivations. Mercedes-Benz buyers were driven by design, performance, and prestige. Peugeot shoppers were more pragmatic, price sensitive and information hungry. Meanwhile, newer brands like Leapmotor needed awareness just as much as lead generation.

The challenge was two fold:

  • Generate quality leads at scale without inflating costs
  • Deliver brand specific messaging that resonated with very different buyer profiles all within one performance framework

The existing lead pipeline lacked behavioral depth and predictive targeting. The question was not simply how to generate more leads it was how to generate better ones.

The Solution

To address the complexity of a multi brand portfolio, we built a performance strategy that combined audience intelligence, creative experimentation, and conversational conversion.

First, we activated targeted lead generation campaigns to attract high intent audiences across platforms. From there, we transformed first party leads into lookalike audiences, enabling us to scale reach without sacrificing relevance.

Creative was treated as a performance lever, not just a visual choice. We tested TikTok formats aggressively carousel versus video to find what worked for each brand personality:

  • Mercedes-Benz creatives leaned into cinematic video formats that showcased luxury, engineering, and driving experience
  • Peugeot performed stronger with carousel ads that focused on pricing, specs, and value forward information

Finally, we redesigned the conversion experience itself. Instead of sending users through long forms, we activated Click to WhatsApp CTWA with structured, pre filled messages and in chat FAQs. This reduced friction dramatically and turned conversations into conversions faster, simpler, and more personal.

The Execution

We approached execution as a live optimization engine refining signals, testing formats, and improving efficiency every step of the way.

Audience strategy began with high intent targeting and scaled through lookalike modeling using qualified leads. This ensured reach was not just expanded it was sharpened.

Creative strategy focused on rapid learning:

  • TikTok video ads were optimized to tell aspirational stories for premium brands
  • Carousel formats delivered clarity and choice for value driven models
  • Continuous AB testing ensured spend flowed only into what worked best

Conversational conversion became the centerpiece.
By testing different message structures, question flows, and FAQ formats within WhatsApp, we identified the message designs that encouraged quicker responses and smoother handovers. Customers were no longer filling out forms they were starting conversations.

Every insight looped straight back into optimization:

  • Creative refreshes prevented fatigue
  • Lookalike pools evolved with lead quality
  • Messaging structures improved with real chat behavior data

The result was a campaign that did not just drive traffic it created momentum from first tap to first conversation.

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How Etiqa Increased Travel Insurance Sales by 121% with an Integrated Online-to-Offline Acquisition Strategy

How Etiqa Increased Travel Insurance Sales by 121% with an Integrated Online-to-Offline Acquisition Strategy

The Results
  • Patient education was enhanced, enabling individuals to have a deeper understanding of their ailments and treatment options
  • Support and interventions were tailored to each patient
  • Seamless communication and feedback loop
0 %
growth in travel insurance purchases from April to November
0 %
increase in brand search volume
0 %
reduction in cost-per-acquisition (CPA)
The Challenge

The travel insurance market in Singapore peaks sharply during travel season and so does competition. Etiqa was operating in a crowded landscape alongside major insurers like FWD, Singlife, and AIA, while facing rising costs per conversion across paid channels.

To stay competitive and drive incremental growth, Etiqa needed a way to attract new-to-brand customers at scale while maintaining efficiency. They launched a Free Travel Insurance campaign offering daily vouchers to new online customers. The objective was clear: break through a saturated market, increase brand discovery among outbound Singapore travelers, and turn interest into conversion across both digital and physical environments.

The challenge was not just to generate traffic but to ensure new customers actively considered Etiqa at the moment of travel planning when insurance decisions were being made.

The Solution

To meet these goals, ADA designed a full-funnel acquisition strategy that blended online performance marketing with offline reach. Rather than relying solely on digital demand, we created visibility across real-world touchpoints to influence purchase intent earlier and more strategically.

We activated high-intent platforms such as Google Search, Performance Max, Meta, and Quora to intercept users during active research moments. These channels captured mid-to-lower funnel demand and funneled users directly into the Free Travel Insurance offer.

At the same time, we built offline exposure to drive top-of-funnel interest and strengthen recall. The campaign was present where travelers were already moving, commuting, listening, and planning, creating multiple opportunities for Etiqa to enter the decision journey.

This integrated approach ensured Etiqa could remain visible not just in ad feeds, but in everyday life, meeting customers at the intersection of intention and action.

The Execution

We began with a full audit of the travel insurance category to identify behavioral patterns, competitive pressure points, and channel white space. This intelligence guided both media planning and creative deployment.

1. Audience Strategy

We focused on first-time buyers using tailored messaging built around a clear value driver: Free Travel Insurance. The proposition spoke directly to cost-conscious travelers and reduced hesitation during the evaluation stage.‍

2. Media Strategy

Our online channels were activated for performance at scale:

  • Google Search and Performance Max to capture high-intent demand
  • Meta to reach travelers in discovery and consideration modes
  • Quora to influence research behavior with context-driven placements

Offline execution worked in parallel through a partnership with TMM. This included:

  • High-traffic MRT QR placements, linking commuters directly to the landing page
  • Radio exposure via Kiss Radio, reinforcing recall during commuting hours
3. Creative Strategy

We introduced urgency-driven messaging to activate consideration. Sitelinks across search campaigns reinforced the Free Travel offer and simplified the user experience at click level.

Offline creatives and QR led consumers seamlessly into the online environment, minimizing friction between awareness and action.

The outcome was an ecosystem where offline exposure amplified online performance and digital intent translated into measurable results.

Results
Challenge
Solution
Execution
Get in touch

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Driving Conversions in Taiwan: How Japan Rail Club Optimized Performance with Meta Advantage+ and Creators

Case Study

Driving Conversions in Taiwan: How Japan Rail Club Optimized Performance with Meta Advantage+ and Creators

The Results
0 %
growth in sales
0 %
growth in CVR
0 %
reduction in CPC
0 %
reduction in CPA
The Challenge

Established by East Japan Railway Company (JR East), Japan Rail Club is a subscription box service that offers Japanese snacks and gifts. Japan Rail Club is looking for ways to expand its presence in the Taiwan market and ultimately maximize conversions. However, they face the challenge of building awareness about their brand and snack subscription and ultimately drive sales​.

The Solution

We experimented on Meta Advantage+ ShoppingCampaigns, which utilize machine learning for optimization, against Manual Sales Campaign setup. Our goal was to expand our ad reach to new audiences and maximize conversions while ensuring efficiency in CPA. Additionally, we implemented partnerships ads with local influencers which help increase brand awareness as well as build trust and credibility. ​

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

The Results
0 %
reduction in CPA
0 x
CPA performance improvement
0 %
higher open rates vs email
The Challenge

OCBC Securities needed to deepen brand consideration and drive higher-quality conversions among financially savvy investors aged 30 to 55+. Despite strong brand awareness within this demographic, the campaign faced two immediate barriers: capturing attention in an already saturated financial landscape and converting high-intent users efficiently. Early campaign results reflected this gap, conversion volumes were low, bounce rates were high, and existing media channels were not delivering sufficient impact. The challenge was clear: build trust, elevate relevance, and improve conversion outcomes with a more insight-driven, audience-first strategy.

‍

The Solution

Grounded in deep audience insight, ADA designed a holistic full-funnel strategy that mirrored the behavioural traits of our target investors, data-driven, strategic, and trust-oriented.

To build top-funnel awareness, we deployed high-impact formats across premium financial publishers such as Zaobao, The Business Times, and The Straits Times. These placements elevated OCBC Securities’ presence in environments the audience already trusted.

We strengthened thought leadership through content partnerships with Bloomberg and Seedly, positioning OCBC Securities alongside respected financial voices to build credibility and authority.

To guide users through consideration, we activated a diversified mix of interactive and educational mid-funnel formats such as mCanvas Push Notifications, Facebook LPV campaigns, YouTube, and Google Demand Gen, nudging users deeper into the funnel with relevant, high-value content.

At the bottom of the funnel, the strategy focused on performance-driven channels: SEM, Google Performance Max (Pmax), Meta, and LinkedIn. Continuous optimization through A/B testing, creative refreshes, and refined audience signals ensured sustained efficiency.

A key innovation was the transition from manual campaigns to Meta’s Advantage+ Shopping Campaign (ASC), a first-of-its-kind approach in the trading vertical. This allowed us to leverage Meta’s AI to automate targeting, personalize creatives, and optimize budget distribution.

Across the funnel, the strategy remained rooted in a core insight: investors respond best to brands that demonstrate the same analytical discipline they value in their own decision-making. The solution aimed not only to reach them, but to resonate with them.

The Execution

To bring this strategy to life, we created a connected, insight-led user journey that delivered relevance and value at every stage.

Awareness:
We launched premium, high-impact takeovers across Zaobao, The Straits Times, and YouTube, driving strong visibility among our core financial audiences. These placements helped establish OCBC Securities as a credible and trustworthy brand.

Thought Leadership:
Partnerships with Bloomberg and Seedly amplified the brand’s presence among reputable financial authorities. This reinforced brand legitimacy and drove uplift in branded search interest and top-funnel engagement.

Consideration:
Interactive mid-funnel formats such as mCanvas and Facebook LPV campaigns maintained user engagement and encouraged deeper exploration of OCBC Securities’ offerings.

Conversion:
Lower-funnel efforts focused on SEM, Pmax, Meta, and LinkedIn—channels optimized through A/B testing, diverse bidding strategies, creative refresh cycles, and refined signals.

  • Meta ASC, launched in August, proved to be a breakthrough. After the learning phase, ASC delivered significant gains in both efficiency and volume, demonstrating its viability beyond retail.
  • Pmax performance was enhanced through progressive budget scaling, better creative assets, and improved signal quality. Sitelinks and visual extensions increased relevance and click-through behaviour.

Throughout the campaign, ongoing performance analysis informed agile budget allocation. High-impact channels were scaled up, while underperforming placements were deprioritized, ensuring efficiency and sustained growth.

‍

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
0 x
increase in branded search between Oct & December
0 %
increase in conversion
0 %
surge in direct traffic
The Challenge

Launching a banking product for kids sounds simple until you realise you can’t speak directly to them. OCBC’s MyOwn Account (MOA), designed for children aged 7 to 15, lives entirely within the OCBC Digital app and empowers young users to learn money management under their parents’ guidance. A strong product, with a big ambition but one fundamental roadblock.

We couldn’t target the very audience the product was built for.

1. Regulatory restrictions

Advertising directly to children was off-limits. No kid-focused creatives. No direct targeting. No messaging that felt even remotely child-directed. Our entire core audience was legally unreachable.

2. Teen resistance

Teens (13–15) were technically targetable, but creatively a tough crowd. They reject “financial education” content, respond poorly to parent-driven messaging, and seek autonomy, not instruction.

3. Parent fatigue

That left parents as our primary gateway. But today’s digitally savvy parents are overloaded with advice, ads, and expectations. Convincing them to open a banking app for someone else posed its own challenge.

But within these constraints lay the opportunity: MOA wasn’t just a banking product, it was a shared experience. A practical, confidence-building journey between parent and child. We didn’t need to sell features. We needed to spark recognition: “This makes sense for us.”

So we reframed the problem into something solvable:

  • Not “How do we advertise to kids?”
    But “How do we empower parents to start the conversation?”
  • Not “How do we simplify a digital product?”
    But “How do we show this app fits into their everyday life?”
  • Not “How do we drive downloads?”
    But “How do we build trust in a mobile-first experience for two very different users?”

And with that clarity, ADA got to work.

The Solution
A Mobile-First Strategy Built for Busy Parents Powered by Real Insights and AI Precision

MOA lives inside a mobile app, so our campaign had to be mobile-native in mindset, format, and journey. Our audience? Digitally fluent parents who toggle between apps, make decisions on the go, and scroll at speed. The campaign had to move at their pace.

We built the solution around three pillars:

1. Mobile-first creative that feels familiar, not “ad-like”

We showed up in the platforms parents actually live on: TikTok, Instagram, YouTube, and Meta using vertical, scroll-native videos that looked more like relatable parenting content than financial advertising.

2. Trust-building through parent-led storytelling

Awareness alone wouldn’t move parents to onboard their children. So we partnered with parenting influencers, community groups, and family-focused forums to spark real conversations. Parents didn’t just hear about MOA, they saw other parents using it.

3. Performance precision through AI-driven optimization

We adapted Meta’s Advantage+ Shopping Campaign (ASC), typically used in retail for a financial product. ASC automated targeting, matched parents to the right creative moments, and optimized spend based on real-time behaviours.

Google Performance Max and Search captured high-intent users, guiding them from interest straight into onboarding with minimal friction.

Every path led to a clean, mobile-first landing page that simplified MOA into one clear message: This makes financial learning easier for both you and your child.

‍

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How M1 Drove 55% More Galaxy Sales Through One WhatsApp Conversation

Case Study

How M1 Drove 55% More Galaxy Sales Through One WhatsApp Conversation

The Results
0 %
increase in sales conversions through WhatsApp compared to previous methods 
0 minutes
average completion time
0 +
concurrent conversations handled smoothly without system failures 
The Solution

With ADA’s Business Messaging Platform, M1 built the entire pre-order experience within WhatsApp, letting customers browse devices, pick their model, book a pickup time, and complete their reservation in one smooth conversation.

When M1 looked at their typical device pre-order process, the friction was hard to ignore. Customers queued for hours at stores. They worked through lengthy forms. They called customer service repeatedly to check stock or adjust their booking. For a major launch like the Galaxy S25, that wasn’t going to work.

Most M1 customers were already on WhatsApp throughout the day. If the entire pre-order could happen there (browsing, selecting, booking, done), it would cut out most of the hassle that made device launches tedious for everyone.

“Browse, book, done,” said Demond Ng, General Manager, Marketing Technologies at M1. “We teamed up with ADA to create the Galaxy S25 pre-order experience customers wanted on WhatsApp. Everything happened in one smooth conversation.”

But here’s the thing about moving a major product launch to chat: the stakes are high. Thousands of people are trying to reserve devices at once. Both individual customers and corporate accounts with different requirements. Real-time inventory across multiple stores had to stay accurate. One technical hiccup during launch and you’ve got angry customers and missed sales.

The Execution

Making it Work for Thumbs, Not Clicks

M1 and ADA obsessed over the small things. Quick reply buttons replaced typing wherever possible. Product catalogues made browsing visual instead of text-heavy. The conversation progressed naturally without nested menus or asking people to fill out paragraph-length fields.

The system still needed to capture specific details: which Galaxy model, which store, what date and time, contact information. But instead of presenting a form with 15 fields to complete, it asked questions conversationally. When someone made a mistake or entered something invalid, real-time validation caught it immediately.

During testing, the team watched closely to see where people dropped off. When they found friction points, they refined those specific moments. Each iteration made the flow smoother.

Launch Day and Beyond

When pre-orders opened in January 2025, M1 saw something they hadn’t quite expected: the volume was massive, but the system held up beautifully. Over 3,000 people were moving through the reservation flow at the same time. What used to take 5 minutes now took under 2.

The results exceeded their expectations

“What surprised us was how quickly customers adapted,” Ng noted. “We thought there’d be a learning curve, that we’d need to guide people through it. But they just got it immediately because it matched how they already use WhatsApp.”

Customers were reserving their devices at midnight, during lunch breaks, on their commute, whenever worked for them. No store hours to worry about. No hold music. M1’s team could see what was working in real time and adjust their approach as the launch unfolded.

The experience succeeded because it didn’t ask customers to learn something new. It met them where they already were, doing what they already knew how to do.

Results
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

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We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
0 %
Project ROI
0 %
ROI Uplift on the budget spent for bundles
The Challenge

A top global pet care brand allowed each distributor to create their own product bundling schemes, leading to inconsistent offers, poor targeting, and low ROI from promotions. With no centralised view of order and product-level data, bundling strategies lacked insight into customer preferences and failed to maximise returns.

  • Fragmented bundling decisions by distributors
  • No consolidated order & product-level data
  • Lack of product affinity insights by country and segment
  • Bundles are often mismatched to actual customer buying patterns
  • Limited ability to track ROI on bundles
The Solution
  • We unified order and product-level data across markets via the ADA Data Accelerator Platform
  • Developed a product recommendation algorithm to identify high-performing bundle combinations
  • Standardised bundling strategy, limiting combinations to proven high-affinity flavours per country
  • Implemented ROI tracking dashboards to monitor bundling performance over time
  • Aligned distributors on data-backed bundling rules for consistent execution

‍

The Execution

Our AI-powered platform transforms fragmented data into a cohesive, intelligent strategy, as demonstrated by our partnership with a leading pet care brand. Here is how our solution optimises product bundling to maximise ROI and align business operations.

1. Data Centralisation & Insights

The first step was to address the challenge of decentralised and fragmented data. Using the ADA Data Accelerator Platform, we unified all order and product-level data from various markets and distributors into a single source of truth. This critical process not only provided a consolidated view but also enabled us to move beyond gut-feel decisions. The platform’s AI capabilities then analysed this data to uncover hidden insights into product affinity and customer buying patterns by country and segment, revealing which combinations actually resonated with consumers.

2. Predictive Bundling Strategy

With a centralised view and deep insights, our solution developed a custom product recommendation algorithm. This algorithm identified the most high-performing bundle combinations, providing a data-backed blueprint for success. By standardising the bundling strategy, we were able to limit combinations to only those with proven high-affinity flavours per country. This eliminated mismatched bundles and ensured that every offer was tailored to actual customer preferences, directly addressing the core challenge of inconsistent promotions.

3. Performance Monitoring & Cross-Team Alignment

The final phase was to ensure the new strategy was both adopted and sustained. We implemented ROI tracking dashboards that provided a clear, real-time view of each bundle’s performance over time. This transparency enabled the brand to monitor its returns and make informed decisions. Crucially, we aligned all distributors on the new, data-backed bundling rules. This ensured consistent execution across all markets, transforming the brand’s promotional approach from a fragmented, low-ROI activity into a highly profitable and disciplined operation

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
0 x
increase in branded search between Oct & December
0 %
increase in conversion
0 %
surge in direct traffic
The Challenge

A top global beauty brand generally generates millions of USD during peak campaign hours, but struggles to make pricing truly dynamic to boost its revenue further. They needed to process millions of data points every 15 minutes while facing platform restrictions that prevented automated price changes.

  • Millions of data points requiring near real-time processing
  • Key sales windows during campaign hours
  • Platform limitations are blocking automated price updates
  • Risk of lost revenue from static pricing during demand surges
The Solution
  • Deployed the ADA Data Accelerator Platform to enable live campaign performance tracking
  • Developed SOP with multiple stakeholders to execute dynamic repricing on key SKUs
  • Applied data science criteria to determine optimal pricing adjustments
  • Integrated process into campaign operations for rapid action
The Execution

Our platform helps brands go beyond static pricing by using real-time data to identify and capture new revenue opportunities, as demonstrated by our work with a top global beauty brand. Here’s how our solution enables a truly dynamic pricing strategy, even with complex platform restrictions.

1. Real-Time Data Activation

The first step was to address the challenge of processing millions of data points in near real-time. We deployed the ADA Data Accelerator Platform to track live campaign performance as it happened. This platform acted as a central hub, giving the brand a continuous, up-to-the-minute view of sales, demand, and other critical metrics during their peak campaign hours. This live data feed was crucial for moving away from a static pricing model and reacting instantly to market changes.

2. Data-Driven Strategy & Recommendations

With the live data flowing, our team applied a robust set of data science criteria to analyse performance and determine the optimal pricing adjustments. This removed guesswork from the process. By analysing demand surges and other key factors, our system provided data-backed recommendations on which SKUs should be repriced and by how much, ensuring every adjustment was designed to maximise revenue.

3. Operational Integration & Rapid Execution

The final and most critical step was overcoming the platform limitations that prevented automated updates. Instead of building a direct integration, we developed a standard operating procedure (SOP) with multiple stakeholders. We integrated the entire process from data analysis to recommended changes directly into the brand’s campaign operations. This streamlined workflow allowed key personnel to act on our insights quickly and manually execute the dynamic repricing on key SKUs

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

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Driving SKU-Level ROI Transparency on TikTok

Case Study

Driving SKU-Level ROI Transparency on TikTok

The Results
  • Real-time SKU-level ROI visibility on TikTok

The brand was able to measure their TikTok campaigns accurately and drove a 24% higher ROAS compared to their historical digital media average. Our data showed that this lift was directly tied to their ability to quickly scale promotions on high-margin SKU items, while simultaneously pulling back on underperforming items.

  • Faster, sharper decisions on promotions, affiliates, and livestream spend

By cutting unprofitable spend in real-time and doubling down on winners, our client was able to decrease their cost per acquisition (CPA) by 27% on their promotional campaigns

  • Ability to scale profitably, doubling down on winners and cutting under performers

With the ability to identify profitable SKUs instantly, the brand saw an increase in their overall campaign ROAS by 4x within the first 60 days by prioritising SKUs with the highest margins and stopping spend on underperformers.

  • Shifted decision-making from gut feel → data-backed clarity

Our solution delivered a 441% increase in conversion rate and a 51% increase in click-through rate by enabling the brand to optimise ad creative for its most profitable products

0 %
Achieved vs. historical digital media average by scaling high-margin SKUs and pulling back on under performers.
0 %
Reduced cost per acquisition on promotional campaigns by cutting unprofitable spend in real-time and reinvesting in winners.
0 x
Grew campaign efficiency by prioritising profitable SKUs and stopping spend on low performers in 60 days.
0 %
Boosted performance by optimising ad creatives around the brand’s most profitable products.
The Challenge

A leading CPG brand sought to scale aggressively on TikTok, but the platform’s layered costs (livestream, affiliate, platform fees, marketing subsidies) made it nearly impossible to understand ROI at the SKU level. We built a cost attribution and ROI engine that delivered real-time SKU-level profitability insights, enabling business leaders to make faster, sharper growth decisions.

For CPG businesses looking to expand, ignoring the power of TikTok is no longer an option. The platform has exploded to over 1 billion monthly active users, and its audience is more diverse than ever. While Gen Z remains a core demographic, over 40% of users are now 30 or older. This shift is particularly important for brands in the APAC region, where a recent case study reveals that 7 out of 10 CPG decision-makers for top categories like skincare, haircare, and makeup are on TikTok.

TikTok offers scale but brings hidden costs that blur true profitability:

  • Platform Costs: transaction fees, service charges, commissions
  • Livestream Costs: host fees, crew/production, in-show discounts
  • Affiliate Costs: creator/partner commissions (variable per SKU)
  • Marketing Costs: ads, vouchers, discount subsidies, free shipping subsidies
  • Operational Costs: warehousing, picking/packing, logistics, fulfilment

Two issues compounded the problem:

  1. Not all costs apply to every SKU, e.g., affiliates vs. livestream-driven SKUs.
  1. Data was fragmented across finance, marketing, and ops teams.

Result: leaders lacked real-time SKU profitability, slowing decisions and increasing risk of unprofitable growth.

Key Outcomes:

  • Full transparency of costs across TikTok activities
  • Real-time SKU-level ROI dashboards
  • Faster, data-driven decisions on promotions, affiliates, and livestreams
  • A foundation for cross-platform and predictive ROI expansion
The Solution

We designed a transparent cost attribution & ROI engine that:

  • Centralized all cost inputs across TikTok.
  • Applied precise attribution rules so costs flowed only to relevant SKUs.
  • Delivered a live SKU-level ROI dashboard for instant profitability tracking.

Now, leaders could act on SKU performance in real time, no waiting for reconciliations.

Implementation Journey

  • Mapped all cost layers across livestream, affiliate, and promotions.
  • Defined attribution rules to separate shared vs. SKU-specific costs.
  • Rolled out live dashboards for leadership and ops teams.
  • Built cross-team trust by aligning finance, marketing, and commercial.

By building transparent cost attribution and live SKU-level ROI tracking, the brand transformed TikTok’s complexity into a competitive advantage, powering fast, profitable growth.

“For the first time, we can see ROI at the SKU level in real time. It’s a game-changer for how we allocate spend and manage TikTok growth.”
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We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

The Results
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Project ROI
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Accuracy Uplift: Target and Forecast
The Challenge

A top global grocery retailer was struggling to accurately forecast sales, preventing them from setting realistic targets and fairly assessing team performance. Data was scattered across brands, channels, and countries, making it difficult to compare top-down vs bottom-up forecasts or track accuracy over time.

  • Fragmented data across multiple sources
  • No standardised forecasting framework
  • Inconsistent targets across teams and markets
  • Limited visibility into forecast accuracy
  • Difficulty aligning business planning with actual performance
The Solution
  • We unified all sales data across brands, channels, and countries via the ADA Data Accelerator Platform
  • Built custom AI forecasting models (time series, organic growth, campaign uplift) to improve accuracy
  • Delivered trackers and dashboards for teams to monitor forecasts and compare top-down vs bottom-up results in real time
  • Embedded into workflows to ensure adoption and consistent performance tracking
The Execution

Driving Smarter Decisions with Unified Data

Our AI-powered solution works by transforming fragmented data into actionable intelligence, enabling you to optimise your business operations and accelerate growth. This is achieved through a three-step process:

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1. Unify & Consolidate Data

We begin by unifying and ingesting all data from across your business’s brands, channels, and countries into a single, comprehensive platform. This process consolidates scattered information, providing a unified view of your real-time performance. Our platform ensures that your key performance indicators (KPIs) and business objectives are adopted and clearly displayed, giving you a holistic and accurate overview.

2. Analyse & Predict

With your data unified, our powerful AI capabilities analyse historical information on product demand, seasonality, user behaviour, and market trends. This analysis uncovers patterns that may be invisible to the human eye, providing a deeper understanding of your business landscape. Based on these insights, our predictive module generates accurate demand signals and forecasting recommendations, giving you a clear look into future outcomes.

3. Act & Optimize

The predictive outcomes and real-time performance data enable you to compare top-down and bottom-up results instantly. This clarity allows you to monitor your business’s health and quickly accelerate your decision-making process. By providing a clear and accurate foundation for your strategy, our solution empowers you to pivot with confidence and maximize growth.

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Let’s turn your data and AI into measurable outcomes!

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