Driving Conversions in Taiwan: How Japan Rail Club Optimized Performance with Meta Advantage+ and Creators
The Results
The Challenge
Established by East Japan Railway Company (JR East), Japan Rail Club is a subscription box service that offers Japanese snacks and gifts. Japan Rail Club is looking for ways to expand its presence in the Taiwan market and ultimately maximize conversions. However, they face the challenge of building awareness about their brand and snack subscription and ultimately drive sales.
The Solution
We experimented on Meta Advantage+ ShoppingCampaigns, which utilize machine learning for optimization, against Manual Sales Campaign setup. Our goal was to expand our ad reach to new audiences and maximize conversions while ensuring efficiency in CPA. Additionally, we implemented partnerships ads with local influencers which help increase brand awareness as well as build trust and credibility.
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