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ADA helped top automobile manufacturer drive sales revenue by implementing CDP

Case Study

ADA helped top automobile manufacturer drive sales revenue by implementing CDP

The Results
0 x
Better marketing spend on targeted marketing
0 %
The CDP-influenced marketing achieved better leads conversion rate due to segmentation of high intent customers
0 $ million sales generated
Proven the success of intent and data-driven marketing
The Challenge

The client is a top 5 global automobile manufacturer in Malaysia with customer base of 800k will release their flagship SUV in the Malaysia. However, the client is facing high advertising costs incurred from broad marketing to a large customer base without targeted approaches and lacks personalized communication.. On the technical front, data is stored in multiple systems which lacks unified view and no single source of truth. These issues contribute to delayed decision-making, causing missed business opportunities

The Execution

To tackle the challenges, ADA organized the client’s data using Customer Data Platform (CDP), pulling information from various sources. Then, we segment the data to find out high purchase intent customers for resources prioritization. With ADA’s past successful experience with automotive clients, we activated the top 3 channels to push personalized and targeting campaigns – app push notifications for existing customers, personal selling through dealers for existing customers, and Facebook LookAlike Audience activation for new leads.

Content
The Results
The Challenge
The Solution
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We transformed client’s operations through Customer Data Platform (CDP) integration for growth and enhanced revenue streams

Case Study

We transformed client’s operations through Customer Data Platform (CDP) integration for growth and enhanced revenue streams

The Results
Our campaign witnessed an increase of conversion rates from 2.78% to 3.04% in cross-sell campaigns.
Achieved faster data retrieval times, enhancing overall operational efficiency.
A single customer view across products promotes consistency and coherence in customer data.
Enabled the creation of segments based on different criteria and conditions across various products.
The Challenge
1 Data Fragmentation and Management Complexity

The client, a credit service company, grappled with challenges related to ineffective marketing efforts and missed revenue opportunities. The business units heavily relied on the BI team for data extracts due to siloed datasets, causing operational inefficiencies, execution delays, and straining resources.

As the company expanded, the surge in customer data across multiple systems and marketing channels led to fragmented data silos. This resulted in incomplete records and inconsistent data quality, impacting all business units. This fragmentation hindered a comprehensive view of the customer journey, undermining the accuracy of customer analysis for segmentation strategy and activation approaches.

2 Inadequate Customer Segmentation and Campaign Strategy

The absence of a unified customer dataset and analysis capabilities resulted in inefficient and ineffective customer segmentation strategies. The marketing team’s inability to perform informed data analysis impeded the creation of personalised and high-converting campaigns, leading to less impactful marketing efforts and lost revenue opportunities.

ADA implemented a Customer Data Platform (CDP) to resolve the challenges faced by the client.

The Solution

With the implementation of the Customer Data Platform (CDP), the client could unify customer data from all sources, cleanse it, and make it available for analysis, segmentation, and activation. The solution enabled the client to personalise interactions and deliver a better customer experience. By consolidating customer data into a single source of truth, they could perform credit criteria analysis and improve the SLA / abandoned rate when handling customer inquiries. Furthermore, the CDP solution eliminated the need for multiple tabs to view customer information in our core system, thereby increasing productivity.

The Master Segment Creation feature was used to develop a Centralised Customer Data Repository. This repository efficiently stores all relevant customer data, including personal details, contact information, current active product details, past application history, card transaction details, loan repayment history, etc. Additionally, a comprehensive Data Dictionary was created for business users.

This implementation provided the client with a unified 360-degree view of customer data, significantly enhancing data integrity and management. It aided in the accurate creation of customer segments, enhancing marketing and customer service strategies.

The client employed the Audience Studio feature for seamless customer segmentation creation. An advanced Propensity Scoring model at the Product Category Level was developed. This model assigns propensity scores to customers for each product SKU or Scheme, assessing the likelihood of a customer successfully applying for specific products across six main product categories. The scores range from 0 to 1, indicating the level of fit between the product category and the customer’s needs and preferences.

The function streamlined the segmentation process, allowing for quick and intuitive creation and management of customer segments. Meanwhile, the Propensity Scoring model provided a quantifiable measure of a customer’s likelihood to engage in cross-selling campaigns.

This dual approach not only improved the accuracy and efficiency of targeting in marketing campaigns but also optimised resource allocation by focusing efforts on customers with the highest propensity to convert, significantly enhancing the effectiveness of marketing strategies.

Content
The Results
The Solution
The Execution
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We helped a multi-national electronics firm improve performance by enabling data-driven, automated decision making

Case Study

We helped a multi-national electronics firm improve performance by enabling data-driven, automated decision making

The Results
Improved visibility & planning for BU Performance across HQ & RHQ.
Dynamic & Interactive dashboards that provide data across multiple cuts and levels.
Automated report refresh with no manual effort & zero errors.
The Challenge

Optimizing the performance of individual business units is a cornerstone of sustained success. Our client, a renowned Japanese multinational conglomerate, operates across diverse sectors, including photography, electronics, biotechnology, and chemicals.

However, confronted with the challenge of manual reporting processes, they sought a streamlined solution to automate analytics for headquarters (HQ) and regional HQs across their various business units.

To address this pressing need, our client embarked on the implementation of a Business Intelligence (BI) Dashboard. Through this initiative, our client aims to enhance efficiency and maintain its leadership across multiple industries.

The Solution

We developed a Business Intelligence (BI) Dashboard – an automated tool that enables real-time analysis of financial performance, eliminating manual efforts and providing actionable insights

Cash Conversion Cycle

  • Cash Conversion Cycle: Trend of Budget vs Actual
  • Amount Receivable & Payable
  • Inventory Trend
  • Gap Analysis: Inventory, AR, AP, WC

Corporate Level View

  • HQ vs Regional HQ Analysis
  • COGS, Sales, & AR/AP Days
  • Business Unit Level Analysis & Comparison

Planning

  • AR, AP, & Inventory Turnover Days
  • Cash Cycle Conversion Days
  • Business Unit Level Analysis & Comparison
Dashboard Visualizations Examples
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Content
The Results
The Challenge
The Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

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ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

Case Study

ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

The Results
Increased the speed to analyse data and extract business insights
Identify and segment high value bank and merchants
Improved the client brand as a strategic partner for all banks and enhancing engagement with customers
The Challenge

The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions.

The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.

The Solution
ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.
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Dashboard screenshot that provides a macro level view of market dynamics and issuer-specific metrics for top 20 merchants. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
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Dashboard screenshot that provides a micro level view of Top 20 merchant’s performance based on the Country, Issuer bank and date level. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
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Screenshot of a report designed to offer valuable insights into the performance metrics of our top 20 merchants over a one-year period. The report is structured to provide a comprehensive overview, issuer-level breakdown, and detailed insights for each individual merchant.
Content
The Results
The Challenge
The Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

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We assisted a prominent regional company in enhancing their contract management process, resulting in significant time savings​

We assisted a prominent regional company in enhancing their contract management process, resulting in significant time savings​

The Results
0 %
Reduced Processing Time at the Contract Review Phase​
Easier identification of critical contract groups & corresponding processing time. Automated report refresh with no manual effort & zero errors​
The Challenge

In the fast-paced realm of biotechnology, strategic decision-making is imperative for success. Our client, a prominent biotechnology company, is dedicated to pioneering scientific advancements to deliver life-saving medicines to those in need. ​

However, amidst their commitment to innovation, they faced a significant operational challenge: effectively managing contracts across diverse categories. ​

Recognizing the need for data-driven insights to streamline contract processing, our client sought to implement a robust Business Intelligence (BI) Dashboard. This dashboard would offer a comprehensive overview of contract categories and processing times, enabling informed decisions to optimize efficiency and drive operational excellence.​

The Solution
1 Contract Management Dashboard
  • Summary of Contract by Status.​
  • Distribution of contract across owner organization.​
  • Contract distribution & USD value across business category.​
  • Dynamic charts whose X axis changes based on selection.​
2 Average Processing Time​

We developed a Business Intelligence (BI) Dashboard that offers a comprehensive overview of contract categories and processing times, enabling informed decisions to optimize efficiency and drive operational excellence, including matrix on​

  • Target metric for the dashboard.​
  • Track Average Processing time across Contract Owner Org, Workflow stage.​
3 Trend​
  • Contract Value Growth over time.​
  • Contract Value Growth over time and contract category.​

The Results
The Challenge
The Solution
Contact

Let’s turn your data and AI into measurable outcomes

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We enabled a leading global retailer to increase revenue through improved targeting and personalisation

We enabled a leading global retailer to increase revenue through improved targeting and personalisation

Results
0 %
Increase in Revenue
0 %
Campaign CTR Increase
Challenge

The client faced a challenge with outdated predictive models for customer spending, leading to suboptimal conversion rates and missed revenue opportunities. Additionally, inefficient customer segmentation hindered targeted marketing efforts.

The Solution

ADA helped to enhance its marketing strategies by integrating a sophisticated Purchase Propensity Classification Model, employing Naive Bayes algorithms for predictive analytics, with Salesforce, to streamline and personalize its marketing efforts, significantly sharpening customer targeting and campaign efficacy.

The new strategic adoption of advanced machine learning techniques and CRM integration proved essential in capturing market share and driving growth through improved customer insights and targeted communication.

The implementation of a predictive analytics model and CRM system integration resulted in a substantial increase in marketing efficiency, highlighted by a 50% rise in click-through rates and a 0.8% increase in revenue.

The Results
The Challenge
The Solution
Contact

Let’s turn your data and AI into measurable outcomes

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We helped a leading retail brand bolster revenue with advanced predictive analytics and CRM integration

We helped a leading retail brand bolster revenue with advanced predictive analytics and CRM integration

Results0.
0 %
Increase in Revenue
0 %
Increase in Click through rates (CTR)
Challenge

The client faced a challenge with outdated predictive models for customer spending, leading to suboptimal conversion rates and missed revenue opportunities. Additionally, inefficient customer segmentation hindered targeted marketing efforts.

The Solution

ADA helped to enhance its marketing strategies by integrating a sophisticated Purchase Propensity Classification Model, employing Naive Bayes algorithms for predictive analytics, with Salesforce, to streamline and personalize its marketing efforts, significantly sharpening customer targeting and campaign efficacy.

The new strategic adoption of advanced machine learning techniques and CRM integration proved essential in capturing market share and driving growth through improved customer insights and targeted communication.

The implementation of a predictive analytics model and CRM system integration resulted in a substantial increase in marketing efficiency, highlighted by a 50% rise in click-through rates and a 0.8% increase in revenue.

The Results
The Challenge
The Solution
Contact

Let’s turn your data and AI into measurable outcomes

Book a Demo

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

Results
0 %
Reduction in Churn Rate
0 %
Increase in Customer Retention
0 %
Growth in Revenue
Challenge

The client faced a challenge with the lack of predictive insights into customer spending, leading to uncertainties in strategic decisions, and inefficient customer segmentation, causing suboptimal retention strategies and marketing inefficiencies.

The Solution

ADA helped to implement a machine learning-driven Customer Lifetime Value (CLV) model, intricately forecasting customer spend and churn, which, alongside Salesforce integration, enhanced targeted marketing efforts and enabled data-driven decision-making to significantly improve customer retention and sales outcomes.

The new model resulted in an 8% reduction in churn rates, a 20% increase in revenue from CLV-based marketing campaigns, and a 17% boost in customer retention through personalized incentives.

The Results
The Challenge
The Solution
Contact

Let’s turn your data and AI into measurable outcomes

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We empowered a leading food delivery player to improve customer experience with impact analysis and SOP change

We empowered a leading food delivery player to improve customer experience with impact analysis and SOP change

Results
We observed a drop in wrong order % by one point
Challenge

The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their  technology and commitment to customer satisfaction.

The client faced a challenge in ensuring the accuracy of food orders delivered to customers through its platform. Instances of incorrect orders being handed over to delivery executives by restaurants have led to a surge in customer complaints and a decline in overall order ratings.

The absence of a centralized tracking system further exacerbated the issue, resulting in low visibility and hindering the client’s ability to effectively monitor and address these discrepancies. Thus, there was a need to conduct an impact analysis of reforming the Order Handover Standard Operating Procedure (SOP) to mitigate the frequency of wrong order deliveries and enhance customer satisfaction.

The Solution
1 Pre-Post Analysis to asses impact

In addressing the challenge, we adopted a structured approach involving Pre-Post Analysis to comprehensively assess the impact of the proposed SOP reform. Our solution entailed the introduction of QR scanning during order handover from restaurants to delivery executives. To evaluate the effectiveness of this reform, we conducted a 1-month transaction period pilot with selected restaurants.

During this pilot phase, restaurants were categorized into different cohorts based on their adherence to the reform and the type of Kitchen Order Ticket (KOT) system used (handwritten/POS). We meticulously assessed both check and success metrics across these cohorts to gauge the reform’s impact.

Dashboarding

To facilitate ongoing monitoring and analysis post-scale-up, we developed a robust dashboard. This dashboard provides a clear and concise view of various metrics related to the reform’s impact. It offers insights at multiple levels, including city, brand, restaurant, and KOT type, enabling stakeholders to track performance effectively and make informed decisions.

Results
Challenge
Solution
Contact

Let’s turn your data and AI into measurable outcomes

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We improved client’s lead management by integrating Customer Data Platform (CDP) with Salesforce

We improved client’s lead management by integrating Customer Data Platform (CDP) with Salesforce

The Results
Significant increase in qualified lead acquisition and conversion efficiency
Accelerated sales cycles and heightened productivity with minimal manual intervention and time-to-close.
Improved marketing strategies and customer engagement
Reduction in operational costs and maximised ROI
The Challenge

Our client is a leading digital imaging and networking technologies company. They were gearing up for a brand-new marketing initiative. The strategy encompasses the development of a website, a revitalised marketing and sales pipeline, and a comprehensive lead management system.

The Solution
1 Digital Integration

The absence of a cohesive digital ecosystem that encompasses a new website, marketing channels, and a B2B-tailored lead management system. ​

2 Data Consolidation

Lack of visibility due to the absence of seamless integration of various activities and customer interactions into a single platform.​

3 Reporting and Alerts

A need for the development of a comprehensive reporting and dashboard system to provide real-time insights. Establishing an efficient alert mechanism is essential to notify the regional sales teams across 7 countries about critical leads and updates.​

With CDP implementation, ADA helped manage leads more effectively by establishing a cohesive digital ecosystem and streamlining the sales process.​

The Execution
4 Website Integration and Lead Generation

First, we integrated essential lead generation forms such as ‘Contact Us’, ‘Content Download’, and ‘Webinar Registration’ on the website. This captures every customer interaction as a potential lead, funnelling them directly into the sales pipeline and ensuring no opportunities are missed. ​

5 Marketing Channel Integration

​Digital marketing channels like Mailchimp were seamlessly integrated for email campaigns and LinkedIn for targeted ads. This strategy aims to widen the reach and ensure consistent messaging across platforms. ​

6 Lead Segmentation and Alerts

​Next, we implemented an automated system for lead segmentation based on market and other pertinent criteria. This facilitates personalized communication and enables regional sales teams in 7 countries to receive timely alerts about critical leads, ensuring immediate and relevant follow-up. ​

7 Lead Deduplication and Verification

A mechanism was established for de-duplicating lead entries. This system was integrated with Mailchimp to send confirmation emails after form submissions, verifying the authenticity of email addresses. This process enhances the quality of leads and focuses sales efforts on genuine prospects.​

8 Lead Scoring Model

We then developed a comprehensive lead scoring model that ranks leads based on their engagement level, potential for conversion, and other key factors. This model aids in prioritizing leads and strategically guiding them through the sales funnel.​

9 Comprehensive Dashboard and Analytics

We deployed Power BI to create an all-encompassing dashboard, acting as a control centre for real-time monitoring of metrics such as lead funnel progress, engagement rates, conversion rates, and campaign effectiveness. This centralization facilitates informed decision-making and ongoing performance optimization. ​

10 Salesforce Integration

Finally, we integrated the Customer Data Platform (CDP) with Salesforce (SFDC) to provide the sales team with seamless access to comprehensive lead information and customer interactions. This integration ensures an efficient lead management process and enhances the capability of the sales team to effectively engage with leads at every stage of the sales cycle.​

The Results
The Challenge
The Solution
The Execution
Get in touch

Let’s turn your data and AI into measurable outcomes

Book a Demo

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