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Case Study

ADA helped top automobile manufacturer drive sales revenue by implementing CDP

The Results
0 x
Better marketing spend on targeted marketing
0 %
The CDP-influenced marketing achieved better leads conversion rate due to segmentation of high intent customers
0 $ million sales generated
Proven the success of intent and data-driven marketing
The Challenge

The client is a top 5 global automobile manufacturer in Malaysia with customer base of 800k will release their flagship SUV in the Malaysia. However, the client is facing high advertising costs incurred from broad marketing to a large customer base without targeted approaches and lacks personalized communication.. On the technical front, data is stored in multiple systems which lacks unified view and no single source of truth. These issues contribute to delayed decision-making, causing missed business opportunities

The Execution

To tackle the challenges, ADA organized the client’s data using Customer Data Platform (CDP), pulling information from various sources. Then, we segment the data to find out high purchase intent customers for resources prioritization. With ADA’s past successful experience with automotive clients, we activated the top 3 channels to push personalized and targeting campaigns – app push notifications for existing customers, personal selling through dealers for existing customers, and Facebook LookAlike Audience activation for new leads.

Content
The Results
The Challenge
The Solution
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ADA helped top automobile manufacturer drive sales revenue by implementing CDP

Case Study

ADA helped top automobile manufacturer drive sales revenue by implementing CDP

The Results
0 x
Better marketing spend on targeted marketing
0 %
The CDP-influenced marketing achieved better leads conversion rate due to segmentation of high intent customers
0 $ million sales generated
Proven the success of intent and data-driven marketing
The Challenge

The client is a top 5 global automobile manufacturer in Malaysia with customer base of 800k will release their flagship SUV in the Malaysia. However, the client is facing high advertising costs incurred from broad marketing to a large customer base without targeted approaches and lacks personalized communication.. On the technical front, data is stored in multiple systems which lacks unified view and no single source of truth. These issues contribute to delayed decision-making, causing missed business opportunities

The Execution

To tackle the challenges, ADA organized the client’s data using Customer Data Platform (CDP), pulling information from various sources. Then, we segment the data to find out high purchase intent customers for resources prioritization. With ADA’s past successful experience with automotive clients, we activated the top 3 channels to push personalized and targeting campaigns – app push notifications for existing customers, personal selling through dealers for existing customers, and Facebook LookAlike Audience activation for new leads.

Content
The Results
The Challenge
The Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

We transformed client’s operations through Customer Data Platform (CDP) integration for growth and enhanced revenue streams

Case Study

We transformed client’s operations through Customer Data Platform (CDP) integration for growth and enhanced revenue streams

The Results
Our campaign witnessed an increase of conversion rates from 2.78% to 3.04% in cross-sell campaigns.
Achieved faster data retrieval times, enhancing overall operational efficiency.
A single customer view across products promotes consistency and coherence in customer data.
Enabled the creation of segments based on different criteria and conditions across various products.
The Challenge
1 Data Fragmentation and Management Complexity

The client, a credit service company, grappled with challenges related to ineffective marketing efforts and missed revenue opportunities. The business units heavily relied on the BI team for data extracts due to siloed datasets, causing operational inefficiencies, execution delays, and straining resources.

As the company expanded, the surge in customer data across multiple systems and marketing channels led to fragmented data silos. This resulted in incomplete records and inconsistent data quality, impacting all business units. This fragmentation hindered a comprehensive view of the customer journey, undermining the accuracy of customer analysis for segmentation strategy and activation approaches.

2 Inadequate Customer Segmentation and Campaign Strategy

The absence of a unified customer dataset and analysis capabilities resulted in inefficient and ineffective customer segmentation strategies. The marketing team’s inability to perform informed data analysis impeded the creation of personalised and high-converting campaigns, leading to less impactful marketing efforts and lost revenue opportunities.

ADA implemented a Customer Data Platform (CDP) to resolve the challenges faced by the client.

The Solution

With the implementation of the Customer Data Platform (CDP), the client could unify customer data from all sources, cleanse it, and make it available for analysis, segmentation, and activation. The solution enabled the client to personalise interactions and deliver a better customer experience. By consolidating customer data into a single source of truth, they could perform credit criteria analysis and improve the SLA / abandoned rate when handling customer inquiries. Furthermore, the CDP solution eliminated the need for multiple tabs to view customer information in our core system, thereby increasing productivity.

The Master Segment Creation feature was used to develop a Centralised Customer Data Repository. This repository efficiently stores all relevant customer data, including personal details, contact information, current active product details, past application history, card transaction details, loan repayment history, etc. Additionally, a comprehensive Data Dictionary was created for business users.

This implementation provided the client with a unified 360-degree view of customer data, significantly enhancing data integrity and management. It aided in the accurate creation of customer segments, enhancing marketing and customer service strategies.

The client employed the Audience Studio feature for seamless customer segmentation creation. An advanced Propensity Scoring model at the Product Category Level was developed. This model assigns propensity scores to customers for each product SKU or Scheme, assessing the likelihood of a customer successfully applying for specific products across six main product categories. The scores range from 0 to 1, indicating the level of fit between the product category and the customer’s needs and preferences.

The function streamlined the segmentation process, allowing for quick and intuitive creation and management of customer segments. Meanwhile, the Propensity Scoring model provided a quantifiable measure of a customer’s likelihood to engage in cross-selling campaigns.

This dual approach not only improved the accuracy and efficiency of targeting in marketing campaigns but also optimised resource allocation by focusing efforts on customers with the highest propensity to convert, significantly enhancing the effectiveness of marketing strategies.

Content
The Results
The Solution
The Execution
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We helped a multi-national electronics firm improve performance by enabling data-driven, automated decision making

Case Study

We helped a multi-national electronics firm improve performance by enabling data-driven, automated decision making

The Results
Improved visibility & planning for BU Performance across HQ & RHQ.
Dynamic & Interactive dashboards that provide data across multiple cuts and levels.
Automated report refresh with no manual effort & zero errors.
The Challenge

Optimizing the performance of individual business units is a cornerstone of sustained success. Our client, a renowned Japanese multinational conglomerate, operates across diverse sectors, including photography, electronics, biotechnology, and chemicals.

However, confronted with the challenge of manual reporting processes, they sought a streamlined solution to automate analytics for headquarters (HQ) and regional HQs across their various business units.

To address this pressing need, our client embarked on the implementation of a Business Intelligence (BI) Dashboard. Through this initiative, our client aims to enhance efficiency and maintain its leadership across multiple industries.

The Solution

We developed a Business Intelligence (BI) Dashboard – an automated tool that enables real-time analysis of financial performance, eliminating manual efforts and providing actionable insights

Cash Conversion Cycle

  • Cash Conversion Cycle: Trend of Budget vs Actual
  • Amount Receivable & Payable
  • Inventory Trend
  • Gap Analysis: Inventory, AR, AP, WC

Corporate Level View

  • HQ vs Regional HQ Analysis
  • COGS, Sales, & AR/AP Days
  • Business Unit Level Analysis & Comparison

Planning

  • AR, AP, & Inventory Turnover Days
  • Cash Cycle Conversion Days
  • Business Unit Level Analysis & Comparison
Dashboard Visualizations Examples
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Content
The Results
The Challenge
The Solution
Get in touch

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ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

Case Study

ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

The Results
Increased the speed to analyse data and extract business insights
Identify and segment high value bank and merchants
Improved the client brand as a strategic partner for all banks and enhancing engagement with customers
The Challenge

The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions.

The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.

The Solution
ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.
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Dashboard screenshot that provides a macro level view of market dynamics and issuer-specific metrics for top 20 merchants. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
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Dashboard screenshot that provides a micro level view of Top 20 merchant’s performance based on the Country, Issuer bank and date level. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
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Screenshot of a report designed to offer valuable insights into the performance metrics of our top 20 merchants over a one-year period. The report is structured to provide a comprehensive overview, issuer-level breakdown, and detailed insights for each individual merchant.
Content
The Results
The Challenge
The Solution
Get in touch

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Book a Demo

Revitalizing a healthy food chain’s brand with first-party data & location analytics

Case Study

Revitalizing a healthy food chain’s brand with first-party data & location analytics

The Results
0 %
surge in sales
0 %
rise in new customers
0 %
boost in profitability
Challenge

This innovative food brand was conceived to revolutionize salads and redefine fast food. However, the onset of COVID-19 dealt a severe blow to the food retail industry, and this brand was not exempt from the challenges. They grappled with dwindling profit margins, necessitating the closure of 25% of their outlets. Additionally, the burden of ongoing rental costs and delivery platform commissions made it challenging to sustain operations, even with subsidies. In response, they pivoted from selling salads to offering ingredients and meal kits to cater to the WFH crowd. However, this transition fell short, with the website experience falling below par and weekly orders languishing in the single digits.

The Solution

ADA conducted a comprehensive audit, identifying quick-win opportunities and deeper challenges. Customer-centric insights emerged:

  • Surge in home-based, healthy cooking
  • Willingness to invest in higher-quality ingredients with delivery savings
  • Openness to explore alternative ordering channels

Observing a preference for low-rental shophouses near private estates, ADA recommended launching a cloud kitchen operation. This liberated the brand from commission levies imposed by retail mall landlords.

The establishment of a “Cloud Kitchen” emphasized zonal targeting and differentiated offers, driving both awareness and cost efficiency. Paid media played a pivotal role in conversion, with RFM analysis optimizing customer lifetime value. The brand’s focus on plant-based protein aligned with health-conscious trends, fortified by collaborations with local chefs.

Awards
  • Gold in Best Response to Change category at The Drum Digital Advertising Awards 2021
  • Silver in Retail, Ecommerce and Consumer Goods category at The Drum Digital Advertising Awards 2021
  • Silver in Food & Beverage category at Mob-Ex 2021
  • Bronze in Best Launch / Relaunch at Mob-Ex 2021
Content
Results
Challenge
Solution
Awards
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ADA executed precision targeting for BonusLink, resulting in a surge in app installs and registrations

Case Study

ADA executed precision targeting for BonusLink, resulting in a surge in app installs and registrations

The Results
0 x
ROI on digital welcome offers and registration drives
Challenge

BonusLink needed to transition from physical loyalty cards to a digital platform to engage younger Malaysians.

The Solution

BonusLink targeted a diverse audience to transition from physical cards to digital app users, retaining loyal customers while acquiring new ones. Focusing on Baby Boomers, frequent Shell patrons,Generation Y, and bargain hunters, they blended tradition with innovation,leveraging familiarity and value. Targeting tech-savvy younger generations ensured room for future growth.

ADA used data insights from XACT to refine targeting strategies and crafted custom creatives for different segments. A compelling welcome offer incentivised app installations and registrations. Continuous optimisation ensured sustained success.

The Execution
1 Custom Creatives
2 Real-Time Optimization

Continuous monitoring and refinement of targeting, messaging, and incentives.

3 Precision Targeting

Data-driven techniques to identify and convert high-propensity users

Content
Results
Challenge
Solution
Execution
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ADA designed and built a Consent Management System for a fast-food chain company to ensure all campaigns remained customer privacy compliant ​

ADA designed and built a Consent Management System for a fast-food chain company to ensure all campaigns remained customer privacy compliant ​

The Results

▲ Compliance​

Improved customer privacy compliance through the streamlined and automated consent management system​

▲ Brand & Trust​

The consent filtering ensured campaign is sent to only opt-in customers strengthen the brand and enhanced customer trust ​

The Challenge

A franchisee of global fast-food chains with more than 1,000 restaurants across SEA, is looking for a unified Consent Management System to collect and organize customer consent from various sources. This is crucial to the client in building trust and brand image as they would like to automatically filter customers who have given them the consent for email campaigns.​

The Solution

ADA designed and built an automated Consent Management System to enhance how customer consents are captured and managed across various channels. This streamlined system ensures compliance with privacy regulations and timely updates of consent data to the marketing activation platform.​

Results
Challenge
Solution
Get in touch

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We assisted a prominent regional company in enhancing their contract management process, resulting in significant time savings​

We assisted a prominent regional company in enhancing their contract management process, resulting in significant time savings​

The Results
0 %
Reduced Processing Time at the Contract Review Phase​
Easier identification of critical contract groups & corresponding processing time. Automated report refresh with no manual effort & zero errors​
The Challenge

In the fast-paced realm of biotechnology, strategic decision-making is imperative for success. Our client, a prominent biotechnology company, is dedicated to pioneering scientific advancements to deliver life-saving medicines to those in need. ​

However, amidst their commitment to innovation, they faced a significant operational challenge: effectively managing contracts across diverse categories. ​

Recognizing the need for data-driven insights to streamline contract processing, our client sought to implement a robust Business Intelligence (BI) Dashboard. This dashboard would offer a comprehensive overview of contract categories and processing times, enabling informed decisions to optimize efficiency and drive operational excellence.​

The Solution
1 Contract Management Dashboard
  • Summary of Contract by Status.​
  • Distribution of contract across owner organization.​
  • Contract distribution & USD value across business category.​
  • Dynamic charts whose X axis changes based on selection.​
2 Average Processing Time​

We developed a Business Intelligence (BI) Dashboard that offers a comprehensive overview of contract categories and processing times, enabling informed decisions to optimize efficiency and drive operational excellence, including matrix on​

  • Target metric for the dashboard.​
  • Track Average Processing time across Contract Owner Org, Workflow stage.​
3 Trend​
  • Contract Value Growth over time.​
  • Contract Value Growth over time and contract category.​

The Results
The Challenge
The Solution
Contact

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We enabled a leading global retailer to increase revenue through improved targeting and personalisation

We enabled a leading global retailer to increase revenue through improved targeting and personalisation

Results
0 %
Increase in Revenue
0 %
Campaign CTR Increase
Challenge

The client faced a challenge with outdated predictive models for customer spending, leading to suboptimal conversion rates and missed revenue opportunities. Additionally, inefficient customer segmentation hindered targeted marketing efforts.

The Solution

ADA helped to enhance its marketing strategies by integrating a sophisticated Purchase Propensity Classification Model, employing Naive Bayes algorithms for predictive analytics, with Salesforce, to streamline and personalize its marketing efforts, significantly sharpening customer targeting and campaign efficacy.

The new strategic adoption of advanced machine learning techniques and CRM integration proved essential in capturing market share and driving growth through improved customer insights and targeted communication.

The implementation of a predictive analytics model and CRM system integration resulted in a substantial increase in marketing efficiency, highlighted by a 50% rise in click-through rates and a 0.8% increase in revenue.

The Results
The Challenge
The Solution
Contact

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Book a Demo

We helped a leading retail brand bolster revenue with advanced predictive analytics and CRM integration

We helped a leading retail brand bolster revenue with advanced predictive analytics and CRM integration

Results0.
0 %
Increase in Revenue
0 %
Increase in Click through rates (CTR)
Challenge

The client faced a challenge with outdated predictive models for customer spending, leading to suboptimal conversion rates and missed revenue opportunities. Additionally, inefficient customer segmentation hindered targeted marketing efforts.

The Solution

ADA helped to enhance its marketing strategies by integrating a sophisticated Purchase Propensity Classification Model, employing Naive Bayes algorithms for predictive analytics, with Salesforce, to streamline and personalize its marketing efforts, significantly sharpening customer targeting and campaign efficacy.

The new strategic adoption of advanced machine learning techniques and CRM integration proved essential in capturing market share and driving growth through improved customer insights and targeted communication.

The implementation of a predictive analytics model and CRM system integration resulted in a substantial increase in marketing efficiency, highlighted by a 50% rise in click-through rates and a 0.8% increase in revenue.

The Results
The Challenge
The Solution
Contact

Let’s turn your data and AI into measurable outcomes

Book a Demo