ADA executed precision targeting for BonusLink, resulting in a surge in app installs and registrations
Consumer Goods
The Results
The Challenge
BonusLink needed to transition from physical loyalty cards to a digital platform to engage younger Malaysians.
The Solution
BonusLink targeted a diverse audience to transition from physical cards to digital app users, retaining loyal customers while acquiring new ones. Focusing on Baby Boomers, frequent Shell patrons, Generation Y, and bargain hunters, they blended tradition with innovation, leveraging familiarity and value. Targeting tech-savvy younger generations ensured room for future growth.
ADA used data insights from XACT to refine targeting strategies and crafted custom creatives for different segments. A compelling welcome offer incentivised app installations and registrations. Continuous optimisation ensured sustained success.
The Execution
1 Custom Creatives
2 Real-Time Optimization
Continuous monitoring and refinement of targeting, messaging, and incentives.
3 Precision Targeting
Data-driven techniques to identify and convert high-propensity users
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