Know every customer. Predict what’s next.
How ADA Customer Intelligence Transforms Your Customer Data
Customer Data Platform (CDP)
Strategy, implementation, and management of CDP.
Strategy, implementation, and management of CDP using enterprise platforms or composable architecture on your existing data cloud, covering data ingestion from all sources, identity resolution, profile unification, governance layer, segmentation engine, and activation connectors.
Intelligent Prediction Models
Move from descriptive to predictive customer analytics.
AI and ML models that predict customer behavior and inform strategic decision-making, serving both immediate business objectives and long-term growth priorities
Data Enrichment (XACT Integration)
Fill gaps in first-party data with ADA’s proprietary external data.
ADA’s proprietary data platform that aggregates and integrates third-party data sources: demographic, location, socio-economic, telco signals, mobility, and behavioral data to enrich first-party customer profiles
Built for your industry. Unified for your customers.
Financial Services
Unified customer data foundation with Predictive Intelligence
Complete customer view with compliance-ready architecture, cross-sell propensity, churn prediction, NBA for relationship managers, and lending risk feature stores with audit trails.
Key Use Cases
- Unified view across accounts, channels, and products
- Cross-sell propensity scoring for cards, loans, deposits
- Churn prediction and proactive retention
- Next best action for relationship managers
Stats 255% — cross-sell conversion lift
Retail
Unified online, in-store, and loyalty data for complete customer view.
Omnichannel customer profiles combining e-commerce, POS, and loyalty data, RFM segmentation, product affinity, personalised recommendations, and customer lifetime value prediction.
Key Use Cases
- Unified profile across online, in-store, and loyalty
- RFM segmentation for targeted campaigns
- Product affinity and basket optimisation
- CLTV prediction and high-value customer identification
223% — sales conversion lift (Automotive)
50% — engagement increase
Healthcare
Patient Engagement Platform
Unified patient view for engagement with compliance-first architecture.
Patient 360 platform combining appointment history, treatment journey, care coordination, and engagement signals with healthcare compliance guardrails, consent management, and patient engagement orchestration built in.
Key Use Cases
- Unified patient profile across touchpoints and care episodes
- Appointment history and treatment journey tracking
- Care coordination and follow-up orchestration
- Patient engagement scoring and proactive outreach
- Consent management and compliance audit trails
How it works
Connect Your Data
Unify Identities
Enrich Profiles
Predict Behaviour
Activate Instantly
Connect Your Data
Unify Identities
Enrich Profiles
Predict Behaviour
Activate Instantly
Customer Stories
How Cycle & Carriage Malaysia Achieved 223% Higher Sales Conversion with CDP and WhatsApp
