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Industries we lead

Retail

AI-powered commerce, from demand to delivery

ADA helps retailers and brands personalize customer journeys, optimise commerce operations, and grow sales across D2C, marketplaces, and stores, with profitability built in

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ADA’s Impact on Retail

Rising acquisition costs, fragmented customer data across online and offline, and margin pressure are limiting growth. ADA helps retailers unify data, personalize at scale, and optimise commerce operationsturning every touchpoint into a growth opportunity. 

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YoY GMV growth through end-to-end D2C platform operations
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GMV growth and 60% conversion uplift through marketplace operations (Personal Care Retailer)
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efficiency gain in P&L forecasting (Global Snacking Company)

We specialise in retail and D2C brands

Combining unified customer data, AI-powered personalisation, and commerce operations to drive growth across every channel.

  • Meta (WhatsApp Business)
  • Shopify, Salesforce
  • Adobe
  • Google Cloud
  • AWS
  • Snowflake

Our AI-driven Approach to Retail Transformation

Retailers need to personalize at scale while managing complexity across channels. ADA combines unified customer data, AI-powered experiences, and always-on commerce operations to help you acquire, convert, and retain customers profitably. 

ADA Retail Solutions

Digital Commerce
Always-on D2C, marketplace, and social commerce operations running performance marketing, merchandising, conversion, retention, and service as one unified system.
AI Experiences
A modern commerce experience layer that makes journeys and channels personalised, measurable, and optimised for conversion.
Customer Intelligence
Unified customer data foundation combining online, in-store, and loyalty data with predictive intelligence for complete customer view.
AI Command Center
AI agents for shopping and service that help customers discover, decide, and buy — while turning support moments into loyalty.
Data and AI Foundation
A unified, AI-ready foundation for customer, product, and store data across online and offline, powering personalisation, analytics, and growth.

Customer Stories

See all customer stories
How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 
Retail AI Command Centre

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
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Efficiency Gain in P&L
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Efficiency Gain in Budget Optimization
How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC
Retail Malaysia Digital Commerce

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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YoY Growth
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Products Managed
How a Leading Ecommerce Group Achieved Single Source of Truth Across Channels 
Retail AI Command Centre

How a Leading Ecommerce Group Achieved Single Source of Truth Across Channels 

See full story
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Unified Data Foundation
See all customer stories

See how ADA Can Transform Your Retail Experience

Talk to ADA’s retail experts or book a tailored demo to see the results for yourself.