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Date: 28 Aug 2025
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ADA and AWS Strengthen Strategic Partnership as AWS Malaysia Region Launch Drives Future Cloud Possibilities

ADA partners with Opptra to bring Hasbro and global brands into SEA’s ecommerce market, combining AI insights with regional expertise for scale. Learn more!

‍Kuala Lumpur, August 27, 2024 – ADA, a leader in digital, data, and AI-driven business transformation across Asia, has announced plans to deepen its partnership with AWS by doubling down on its Data and AI vertical. The focus will be on expanding Data Engineering capabilities in Malaysia, particularly in Cloud Implementation on Amazon Web Services’ (AWS). This strategic initiative is a response to AWS’s recent launch of the AWS Asia Pacific (Malaysia) Region.

AWS recently announced the launch of the AWS Asia Pacific (Malaysia) Region. This strategic move provides enterprises and other stakeholders with greater options for running their applications and serving end users from AWS data centers located in Malaysia. The new AWS Region offers customers the ability to run workloads and securely store data in Malaysia while delivering services to end users with even lower latency.

Since 2022, ADA and AWS have been building a strategic partnership that reflects a long-term commitment to meeting the growing demand for Cloud Services in Malaysia and across the Asia Pacific region – a demand that ADA, in collaboration with AWS, is well-prepared to fulfill.

Regionally, ADA has deep expertise in Data Analytics and Engineering solutions, as well as in implementing Customer Data Platforms (CDP), which transform marketing and digital commerce for enterprises by creating data and AI-driven outcomes. The partnership with AWS is crucial in bringing these outcomes to life for ADA’s growing customer base, and ADA is proud to be recognized as one of AWS’s key partners in the region.

“We’re thrilled about the launch of AWS’s Infrastructure Region in Malaysia,” said Srinivas Gattamneni, CEO of ADA. “This launch aligns perfectly with our strategy to double down on Data Analytics, Engineering, and CDP services across Asia. It strengthens our ability to transform our clients’ marketing and commerce through strategic data services. Our multifaceted partnership with AWS underscores ADA’s commitment to leveraging premier technologies to drive digital transformation in Malaysia and the broader region.”

ADA has built numerous successful solutions on AWS Cloud, such as revolutionizing customer engagement for Malaysia’s leading integrated food operator by delivering a comprehensive solution for unified customer data. By implementing a state-of-the-art Customer Data Platform (CDP) built on AWS Cloud, ADA consolidated first-party and third-party data into a singular, cohesive view. This enabled the creation of precise customer segments and the automation of real-time marketing campaigns.

Additionally, ADA’s advanced data analysis addressed the client’s key business challenges, including identifying common traits among dormant customers, setting a new standard for personalized customer experiences.

In addition to the solutions ADA is building on AWS Cloud for their clients, ADA is introducing a suite of data solutions to AWS Marketplace. These offerings provide enterprises with direct access to strategic data sets and AI models  grounded in ADA’s deep expertise in ecommerce and digital marketing, as well as a thorough understanding of common customer challenges in these areas:

  • AI Accelerators: ADA will offer a set of proprietary AI models on AWS Marketplace, specifically designed to address key client challenges in ecommerce and marketing. These readily-available models will help ensure speed to market while delivering outcomes.
  • Data Solutions: ADA will provide sample sets of its proprietary XACT data segments on AWS Marketplace, available for free. These data segments are designed to help clients enhance their segmentation strategies and delve deeper into location insights and analytics, enabling more robust retail strategies.

With AWS officially establishing its presence in Malaysia, new opportunities arise for enterprises ready to turn their data into action – opportunities that ADA is uniquely positioned to help them seize.

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About ADA

ADA offers a comprehensive suite of services that empower enterprises and brands to bolster digital marketing, sales transformation, and data transformation across Asia. The company has a multi-faceted, data-driven approach that encompasses:

The company’s dual headquarters are in Singapore and Malaysia. Notably, ADA’s shareholders include industry giants like Softbank, Axiata, Mitsui, and Sumitomo Corporation.

For more information about ADA and its AI CoPilots, please visit www.adaglobal.com or contact the ADA team.

Contact:

Klara Grintal

Head of Brand and Customer Experience

klara.grintal@ada-asia.com

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