Case Study

Consum Cuts Campaign Costs by 60% with ADA’s Active Content

Objective

Internalize campaign execution and scale personalized communications efficiently across channels and languages.

Solution

Automate and scale Consum’s monthly communications with a centralized, no-code solution—powering real-time personalization across cashback emails, targeted offers, and localized newsletters.

Challenge

To personalize the key commerce touchpoints of product recommendations, search, category pages, and content.

Geography

Spain, Europe

Product Used

Active Content

Industry – Supermarket

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Supermarkets

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Company-owned stores

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Franchise Stores

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Member-customers

The Results

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marketing service provider cost savings for the loyalty team

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reduction in time to prepare a campaign

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reduced in turnaround time in additional communications

The Client

Consum is Spain’s cooperative with the largest number of members and a leading regional supermarket chain, headquartered in Silla, Valencia. Founded in 1975, Consum has grown into a trusted brand for over 5 million customers, operating a network of 1,000+ supermarkets across six autonomous communities (Comunidad Valenciana, Cataluña, Murcia, Castilla-La Mancha, Andalucía y Aragón). Consum operates a robust benefits program called Mundo Consum, which offers exclusive benefits to its member-customers, including a monthly cashback check and personalized product offers.

The Challenge

Consum aimed to streamline how it delivered personalized campaigns across channels, languages, and customer segments.

Internalize Campaign Execution

Reduce dependency on external vendors by fully in-house managing key communications, such as monthly cashback checks and personalized offers, for better speed and control.

Simplify Scalable Personalization

Deliver hyper-personalized, multi-language content at scale without adding IT complexity, even as offers and segmentation varied month to month.

The Solutions

Consum adopted Algonomy’s (now part of ADA) Active Content to centralize campaign personalization, streamline execution, and bring agility to their monthly communications.

1 Monthly Gift Check Emails

Sent mid-month, these emails automatically displayed the customer’s individual cashback amount as soon as it was available in the app, driving immediate engagement and traffic.

2 Personalized Discount Campaigns

At the start of each month, customers received product-specific offers based on supplier-defined segments. Active Content ensured the right message reached the right customer without manual intervention.

3 Localized & Personalized Newsletters

Each customer received a rich, tailored email featuring “My Favorites,” “Cheque Crece,” regional promotions, and a store-specific brochure—all assembled from over 15 localized assets in real time.

Table Of Contents

Industry – Supermarket

The Results

The Client

The Challenge

The Solution

“With Algonomy’s Active Content, we were able to take full control of our campaign execution. It’s given us the speed, flexibility, and personalization scale we needed to elevate how we connect with millions of members every month.”