High-Value Model Development at Scale
Algonomy’s (now part of ADA) Data science Workbench enables your Data Science and Marketing teams to build custom models and execute complex algorithms at scale with clean customer data and easy to use model building workflow.
Test & Optimize
Test & optimize to improve model accuracy using variable significance testing, train and test approach to select the best model among OOTB & custom.
Build models
Build high-value custom models by selecting from our comprehensive list of 150+ retail-specific strategies and variables. Alternatively, use our set of rigorous and sophisticated algorithms out-of-box for propensity, churn, lookalike & more. You could also set the frequency.
Import Models
Import and run PMML models with custom model import & management capabilities. Import models to CDP for down-stream analysis. Execute API based algorithms in real-time.
Publish models
Publish models for personalization & orchestration through advanced list management.
Empowering Marketing with AI
Build & deploy best models
Allows model customization to test hypothesis and data science models with live production data without having to stand up an entire AI stack, which can be costly and time consuming.
Real-time model deployment
Deploy AI models in real time to activate intelligent audience with granular segmentation and deep segment analysis for personalized marketing, using unified profile in the CDP.
Self-service data science
Delivers a self-service experience for data scientists equipping them with toolkits with over 1200 domain measures and metrics, pre-built models, templates, dashboards and KPIs.
Break the black box
Comes with the required business controls, visibility and extensibility of algorithms in order to achieve the best outcomes from AI with transparency in decisioning.
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