Use Cases
Delivering Geo-Specific Personalized Content
Applicable Segment(s):
Fashion & Apparel, Supermarket, Department Store, QSR
Impacted Function(s):
Marketing, Commerce
Solution:
Engage
The Company
A Brazilian department store clothing company.
The Challenge
The company wanted the ability to showcase different promotions to their shoppers based on their geographic location.
The Approach
- Using Algonomy’s Geo Condition segmentation, the company created segments differentiating regions and states – using location by zip code or lat/long.
- Then Engage™ campaigns were created for each segment as per the weather in that region.
The Results
The retailer was able to help visitors navigate from the Category Listing pages to the PDPs faster and drive relevant traffic to the right pages. In doing so, they were able to build shopper confidence for their products.
