We elevated profit margins of a leading Food Delivery & Quick Commerce brand with our Strategic Pricing Solution
The Results
The Challenge
The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their technology and commitment to customer satisfaction.
The client was losing ground to competitors’ pricing strategies, impacting customer retention and market share, while needing to boost these metrics without compromising on profitability.
The Solution
The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their technology and commitment to customer satisfaction.
The client was losing ground to competitors’ pricing strategies, impacting customer retention and market share, while needing to boost these metrics without compromising on profitability.
1 Customer Segmentation Framework
Classified users by purchase frequency, order value, and responsiveness to promotions to target incentives where they would drive the most incremental impact.
2 Dynamic Cashback Strategy
Designed time-bound cashback offers that expired within a few days, creating urgency while maintaining tight control over promotional spend.
3 Profitability Guardrails
Implemented cost-per-incremental-order thresholds and contribution margin tracking to ensure all campaigns stayed within profitability targets.
4 Continuous Optimisation Engine
Ran A/B testing and performance monitoring to refine offer levels, timing, and audience selection in real time, improving effectiveness over successive campaigns.
5 Seamless Platform Integration
Embedded the framework into the client’s pricing and campaign systems so teams could launch, track, and optimise promotions at scale.
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