Case Study
ADA helped a global retailer get a holistic view of their online business by consolidating their data on Amazon Redshift
Segment
Retail
The Results
Understand the impact of clickstream data on revenue.
Consolidated transaction and clickstream data for further data analysis.
The Execution
The customer is a leading global sporting goods retailer with a footprint in 56 countries and selling products from over 20 brands.
The customer needed E-Commerce Digital Performance Dashboards to provide insights into its rapidly expanding e-commerce business. However, its transactional and clickstream customer interaction data were located in separate data silos, hampering a consolidated view of its data.
ADA helped migrate the customer’s clickstream data from GCP BigQuery and consolidated it with its transactional data on AWS Redshift. We merged session-level data with revenue data to create a holistic analytics dataset. ADA then built AWS QuickSight dashboards to provide:
Explore More Resources on Commerce Personalization
Food & Beverage
US
Wine.com Drives AttributeBased Recommendations for Personalization
0
%
Reduction in out-of-stock across stores
0
%
increase in revenue
