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Every campaign personal. Every send, current. Every dollar accountable.
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Every customer sees the right thing, in the right place, at the right moment.
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AI agents powering human-like conversations, driving real business outcomes
Commerce
Intelligent end-to-end commerce experiences powered by data and AI, executed by always-on operations
Digital Experience Personalization
Make every visitor feel like one in a million
Marketplace and Social Commerce
Always-on marketplace and social commerce operations driving margin and growth
Intelligent Commerce
Turn real-time commerce signals into automated, intelligent action
Conversational Commerce
AI shopping assistants that guide discovery, comparison, and checkout in chat
Data & AI Foundation
Unify and govern data so AI runs reliably, building a scalable foundation for activation, analytics, and automation
Data Foundation
Build one trusted data foundation, unified, governed, and delivered faster with ADA Data Accelerators.
Data for AI
Structure, govern, and optimize data for AI, improving reliability, and enabling scalable automation
Agentic AI & Analytics
Build, deploy, and manage AI solutions from custom ML models to agentic applications that solve real operational problems.
Supply Chain
Forecast demand, plan supply, and collaborate with suppliers on one AI platform
Demand Forecasting
Optimise every SKU, in every store, for every demand influencer.
Supply Planning
From dashboards to decisions. From reports to results.
Vendor Collaboration
Autonomous, always-on, end-to-end supplier collaboration.
Industries
Consumer Goods
Coordinate trade, media, and ops across marketplaces and retail with real-time visibility into true channel profitability.
Retail
Lift conversion, basket, and frequency with unified customer intelligence, AI experiences, and commerce execution.
Financial Services
Secure onboarding, compliant journeys, and efficient acquisition powered by decision-grade intelligence and AI agents.
Telecommunication
Acquire, serve, and retain subscribers with AI agents, personalization, and governed data foundations to lower churn.
Healthcare
Improve access, engagement, and operational decisions with AI conversations, unified patient data, and intelligence.
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ADA is the Data & AI Experience Company building decision-grade intelligence into the experiences that earn trust, move revenue, and scale growth
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Featured Blog
The Future of WhatsApp Privacy: Navigating Usernames and Business Scoped User IDs (BSUIDs)
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Upcoming Events
Connect with a network of practitioners and thought leaders in real-time. Register for our next events to stay ahead of trends in customer experience and data-driven innovation.
Past Events
Revisit community-led events where leaders and practitioners share real-world insights on data, AI, customer experience, and business impact.
The STF Asia Kuala Lumpur Dialogue
October 2-24, 2026
·
ADA, 10F Axiata Tower
·
In-person, by invitation
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Blog
13 May 20
Winning retail with intelligent supplier collaboration
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Winning retail with intelligent supplier collaboration
Across the world, we are seeing the issues in a fragile supply chain being exposed, specifically in …
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Blog
6 May 20
Remaining True to ‘Serving the Underserved’ at Prince Retail
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Remaining True to ‘Serving the Underserved’ at Prince Retail
While the COVID pandemic has amplified the many challenges that plague the Supply chain across indus…
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Blog
29 Apr 20
These Days, Every Day is a Black Friday
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These Days, Every Day is a Black Friday
Doubling of online grocery sales. 33% increase in ecommerce. As much as quadrupling of online sales …
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Blog
20 Apr 20
COVID-19: and the elevated challenges in supply chain
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COVID-19: and the elevated challenges in supply chain
In March 2020, the Institute for Supply Management (ISM) conducted a survey that focused on the impa…
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Blog
6 Apr 20
2020: The Year Online Shopping Became a Viral Hit
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2020: The Year Online Shopping Became a Viral Hit
Given the limitations that Covid-19 is imposing on nearly everyone’s lives, who’d have imagined not …
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