Bergfreunde Cuts Campaign Prep Time by 75% Across 12 European Markets
Client Overview
A pure-play outdoor retailer scaling across Europe, Bergfreunde GmbH is one of Europe’s leading online retailers for mountaineering, climbing, and outdoor equipment. The pure-play online business carries 40,000+ products from 700+ brands, serving ambitious climbers, expedition mountaineers, and urban outdoor enthusiasts across a localized footprint of 12 European markets.
The Challenge
A twice-weekly campaign that wouldn’t scale. Bergfreunde’s flagship promotional campaign — PreisGrounder — was being hand-built directly inside their marketing automation platform, twice a week, for every country. Every send meant rebuilding layouts, swapping products, and re-translating copy: roughly four hours of work and a 1.5-week lead time per campaign.
With seven markets live and five more on the way, the manual workflow had become a hard ceiling on speed, modernization, and scale — and a blocker to introducing countdown timers, star ratings, and other social-proof elements the team wanted to test.
1 Algonomy Active Content
Active Content and Recommend, working in lock-step. Bergfreunde turned to Algonomy Active Content to automate the entire PreisGrounder workflow — from data feed to localized creative for every market — and paired it with Algonomy Recommend to personalize the product picks inside every send. As a Recommend customer since 2015, Bergfreunde already had the product catalog and behavioral data fully integrated, so the team moved fast.
Today, the CRM team simply updates the product feed. Active Content assembles a modern, on-brand email — complete with countdown timers, star ratings, and gender-specific product labels — and pushes localized variants through their marketing automation platform to every country. Recommend handles the intelligence layer, surfacing the right product to the right shopper, every time.
2 Campaigns Powered by Active Content + Recommend
Two campaigns. One automated workflow. Below are the two campaign creatives that ship from the new setup — rendered on mobile, where the majority of Bergfreunde’s shoppers open their email.
Campaign 1
PreisGrounder — Twice-weekly promotional
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Campaign 2
Birthday — Personalized via Recommend
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