Época Cosmeticos Pivots to Individualized Shopper Experiences, Improves SEO with Personalized Search, Content and Recommendations
The Results
The Client
Época Cosméticos is among the largest beauty and cosmetics retailers in Brazil, with over 16,000 SKUs of more than 740 brands.
The Challenge
Época Cosméticos had aggressive growth plans but was unable to deliver results with legacy technologies.
They sought Algonomy’s (now part of ADA) help to:
- Ensure that shoppers find what they are looking for from 16,000+ SKUs
- Go beyond segments and deliver individualized, real-time experiences
- Reduce spends on customer acquisition through inorganic PPC
Move from Segmentation to 1:1 Personalization at Every Customer Touchpoint
1 Complete, unified commerce personalization
Connect all digital path-to-purchase touchpoints — search, navigation, recommendations, and content — to deliver one personal experience that supports the complete customer journey.
2 Most comprehensive library of 150+ personalization strategies
Accelerate time to market with our strategy library that ranges from wisdom of the crowd and collaborative filtering approaches to deep learning visual discovery and NLP approaches.
3 Advanced merchandising
Cross-sell and upsell seamlessly by leveraging product attributes and compatibility data. Create automated recommendations and bundles that take the load off your merchandisers.
4 Algorithmic decisioning for every user with real-time context
Leverage AI to detect each shopper’s stage in the buying process, and combine it with their affinities to pick the best strategy that delivers the most relevant 1:1 experience while meeting your revenue or engagement goals.
Want to learn more about our commerce solutions or personalization offerings?
Book a consultation
Algonomy helps us understand our customers better because we have all our site’s behavioral information on a single platform — something that allows us to analyze and act to further improve the experience according to their evolving needs.
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