Case Study

Riachuelo Sees Nearly 4X Increase in CTRs and 5% Surge in Sales with a Nifty Countdown Widget

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Segment

Department Store

Challenge

Enhance Riachuelo’s customer engagement, ensuring efficiency and flexibility

Product Used

Recommend

Engage™

The Results

0 %

Surge in sales

0 %

Growth in Black Friday Sale fragrance category

0 %

Increase in overall click-through rates

0 x

Rise compared to regular CTRs in other recommendation locations

Using Algonomy (now part of ADA), Riachuelo was able to see:

Significant Revenue Increase
Improved Engagement
Consistent Conversion Rates
Whopping Black Friday Flashsale Results

The Client

Riachuelo stands as one of Brazil’s largest and most distinguished fashion retailers. Established in 1947, the brand currently operates more than 300 stores and boasts a growing team of over 44,000 employees. With a history spanning over seven decades, Riachuelo has become a household name, offering a diverse range of apparel, accessories, and home products. Riachuelo’s commitment to delivering the latest fashion trends, top-notch products, and exceptional customer service has solidified its position as the preferred destination for millions of shoppers nationwide.

The Solution

1 The Countdown Widget — A Closer Look

Developed in collaboration with Algonomy (now part of ADA), the Countdown Widget is a dynamic and personalized feature that displays targeted product recommendations and a real-time countdown timer. Utilizing AI, custom merchandising rules, and data analytics, the Countdown Widget tailors product recommendations based on user behavior, preferences, and business rules, aligning seamlessly with merchandising objectives for the ongoing campaign.

The Motivation

Implementing Algonomy’s (now part of ADA) Countdown Widget at Riachuelo stems from various motivations, aligning with Riachuelo’s commitment to agility, efficiency, and customer-centricity:

Effortless Deployment
Streamlined Experience Management
Efficiency through Reusable Templates
Dynamic Injection for Flexibility in Page Placement

Table Of Contents

The Results

The Client

The Solution

The Motivation

“The Algonomy platform analyzes and acts based on behavioral data collected on the website, providing personalized experiences to consumers, which enhances our understanding of customers and drives business results.”