Find™ for B2B Ecommerce: AI-Powered Search for Business Buyers
Our Customers
Leading B2B retailers and brands across the globe have grown their revenue with ADA Global’s eCommerce personalization software.
B2B Search Essentials
Control Category and Product Visibility
Your customers may belong to multiple buyer groups with account-specific catalog entitlements and product or category visibility rules, sometimes with overlaps. Find™ evaluates these account hierarchies in real time to ensure only permitted items appear in search results.
Enable Search-time Pricing and Availability
Find™ supports scenarios where pricing and availability aren’t pre-indexed in the catalog. At search time, it can call external systems—such as ERP or pricing engines—and return real-time price and stock information as part of the query, as if it were already indexed.
SKU Search, Even for Archived Products
Find™ delivers precise SKU and part-number search so buyers can quickly locate the exact products they need. It also supports retrieving archived or withdrawn SKUs that remain under contract—even when they no longer appear in the active catalog or standard search results.
Semantic Search for Technical and Ambiguous Queries
Find™ uses semantic and vector-based search to understand buyer intent—even when queries are vague, technical, or phrased differently from the catalog. This reduces zero-result searches and helps buyers find the right products faster.
Role- and Account-Aware Search Experiences
By linking buyers to their parent accounts and aggregating activity, Find™ tailors results and replenishment cues to buyer roles, account-level patterns, and contract-driven cycles.
AI-Powered Intelligence & Personalization
Use Behavioral Data to Personalize Search Results
Increase engagement and conversions by delivering contextual, personalized results based on a buyer’s search intent and their real-time behaviors—including views, clicks, and interactions across products, recommendations, and content.
GenAI-Powered Assisted Discovery
GenAI enhances discovery by displaying related search terms alongside results, helping buyers evaluate adjacent options. It also powers an agentic conversational assistant that helps buyers clarify requirements and find the right products.
Enhanced Discovery & Buying Efficiency
Surface Compatible Product Bundles
Find™ can display bundles that group compatible or complementary products, helping buyers purchase complete sets, avoid compatibility issues, and streamline ordering. All bundles respect visibility rules and product data standards.
Assortments for Faster Replenishment and Contract-Driven Buying
Assortments let merchants group contract-specific or priority products so buyers can quickly access items relevant to their account. Buyers can also create their own replenishment or frequently ordered lists to streamline recurring purchases.
Integrate Engaging Content in Search Results
Support buyer decision-making by surfacing not only relevant products but also related informational content—such as videos and articles—in search results.
Smarter Merchandising Controls
Spotlight priority products, brands, or attributes—or suppress those less relevant—to align search results with campaigns, new arrivals, or high-margin items.
Enterprise-Grade Scale & Operability
Near Real-time Catalog Updates and Full Observability
Enable fully automated, near real-time catalog updates through continuous data exchange between Find™ and your eCommerce platform. Gain complete observability into update status—including successes, failures, and error details—via dedicated REST APIs.
High-Performance Search at Massive Scale
Find™ scales effortlessly to tens of millions of products and supports search across over 30 languages, ensuring high performance even for the largest, most complex B2B catalogs.
Seamless Integration with PIM and ERP Systems
Find™ integrates with leading PIM and product content management systems to streamline catalog data management and reduce manual effort. It also connects with your ERP to surface accurate, real-time product availability within search results.
Explore our resources—best practices, case studies, videos, and more—to stay ahead of the curve.
Drive Better Outcomes with Search that Understands Your B2B Business
Ready to see Find™ in action? Let’s talk.
FAQs
Why is personalized search important today?
Our research revealed that 50% of people can’t find what they’re looking for when they search. Personalized, self-learning search results significantly boost product discovery, making it a crucial strategy for digital revenue growth.
How does Find impact product discovery?
Find uses a metric known as Findability™ Score that considers click thru, pagination, and bounce rate to quantify the success of each search query. Since the goal is to help shoppers get to what they’re searching for as quickly as possible, Findability increases the shorter their journey is. This enables marketers to measure and optimize results to maximize conversions and revenues.
Can Find adapt to my specific business goals?
Find™ has real-time business controls to blend personalization, Wisdom of Crowds, and specific business objectives such as merchandising and margin management.
Can personalization settings be customized to weigh certain attributes higher?
Yes. Personalization should respect your business and merchandising commitments. Through a simple user interface, merchandisers can set custom weights for different attributes such as brand, category, price, newness, and more. In addition, personalization delays can be set to impact how quickly you want to influence search results.
Does B2B Find™ have the ability to handle large catalogs?
B2B Find™ can handle a catalog size of tens of millions of products with support for 30 different languages.
How does B2B Find™ support large catalogs in near real time?
Our catalog system has an advanced differencing engine that is able to detect what has changed and then send only those changes for updates. The feature is unique in the industry, enabling retailers to keep catalog data such as product inventory and pricing always updated regardless of the catalog size.
Does B2B Find™ support large-scale catalog ingestion?
Most systems in the market support either large-scale or near real-time updates. B2B Find™, however, can support both.
Does B2B Find™ support merchant-specific product nomenclature?
Your site may aggregate long-standing independent merchants into a larger eCommerce site. In these cases, loyal shoppers of these merchants may be familiar with the merchant’s product nomenclature. Even though the eCommerce site may have common nomenclature, B2B Find™ allows merchants to support search and filter on merchant-specific nomenclature. This allows merchants to continue to serve their loyal shoppers.