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Real-time Customer Data Platform
Audience Manager
AI-Powered Segment Creation & Syndication
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Omnichannel Marketing Campaign & Journey Orchestration
Autonomous Marketing
Make your Marketing Automation, Autonomous
Digital Experience Personalization
Recommend™
Product Recommendations & Content Personalization
Find™
Personalised Semantic Search
Discover™
Dynamic Product Listing Pages
Ensemble AI
AI-powered Styles & Outfits
Social Proof Optimize
Urgency Messaging & Attribute Badging
Shopping Agent
GenAI-powered Conversational Shopping
Conversational AI
Retail AI
Order Right
AI-led Demand Forecasting and Replenishment Planning
Vendor Link
AI-powered Supplier Collaboration Platform
Merchandising AI
Intelligent Merchandising, Pricing & Assortment Planning
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Intelligent Commerce
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Identity
Verify real users with carrier-grade signals & multichannel verification delivered through a single API
Authentication
Turnkey, multichannel user verification, powering over 4B authentications globally
KYC
Telco-led identity proofing to verify real people
Personalization and Orchestration
Unify customer intelligence and orchestrate journeys across channels so experiences feel personal at enterprise scale
Customer Data Platform
Your customer data, finally working as hard as you do.
Customer Intelligence
Unified customer view with predictive models, powering segmentation, propensity, churn signals, and next-best actions
Omnichannel Marketing
Every campaign personal. Every send, current. Every dollar accountable.
Digital Experience Personalisation
Every customer sees the right thing, in the right place, at the right moment.
Conversational AI
AI agents powering human-like conversations, driving real business outcomes
Commerce
Intelligent end-to-end commerce experiences powered by data and AI, executed by always-on operations
Digital Experience Personalization
Make every visitor feel like one in a million
Marketplace and Social Commerce
Always-on marketplace and social commerce operations driving margin and growth
Intelligent Commerce
Turn real-time commerce signals into automated, intelligent action
Conversational Commerce
AI shopping assistants that guide discovery, comparison, and checkout in chat
Data & AI Foundation
Unify and govern data so AI runs reliably, building a scalable foundation for activation, analytics, and automation
Data Foundation
Build one trusted data foundation, unified, governed, and delivered faster with ADA Data Accelerators.
Data for AI
Structure, govern, and optimize data for AI, improving reliability, and enabling scalable automation
Agentic AI & Analytics
Build, deploy, and manage AI solutions from custom ML models to agentic applications that solve real operational problems.
Supply Chain
Forecast demand, plan supply, and collaborate with suppliers on one AI platform
Demand Forecasting
Optimise every SKU, in every store, for every demand influencer.
Supply Planning
From dashboards to decisions. From reports to results.
Vendor Collaboration
Autonomous, always-on, end-to-end supplier collaboration.
Industries
Consumer Goods
Coordinate trade, media, and ops across marketplaces and retail with real-time visibility into true channel profitability.
Retail
Lift conversion, basket, and frequency with unified customer intelligence, AI experiences, and commerce execution.
Financial Services
Secure onboarding, compliant journeys, and efficient acquisition powered by decision-grade intelligence and AI agents.
Telecommunication
Acquire, serve, and retain subscribers with AI agents, personalization, and governed data foundations to lower churn.
Healthcare
Improve access, engagement, and operational decisions with AI conversations, unified patient data, and intelligence.
Our Company
Our Story
ADA is the Data & AI Experience Company building decision-grade intelligence into the experiences that earn trust, move revenue, and scale growth
Leadership
Meet the leaders shaping ADA, building platforms, AI, and operations that turn signals into decision-grade intelligence and measurable results
Newsroom
Insights on turning data and AI into business impact covering personalization, customer experience, marketing performance, and digital commerce outcomes.
Resources
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Blogs
Insights on turning data and AI into business impact covering personalization, customer experience, marketing performance, and digital commerce outcomes.
Featured Blog
The Future of WhatsApp Privacy: Navigating Usernames and Business Scoped User IDs (BSUIDs)
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Events
Upcoming Events
Connect with a network of practitioners and thought leaders in real-time. Register for our next events to stay ahead of trends in customer experience and data-driven innovation.
Past Events
Revisit community-led events where leaders and practitioners share real-world insights on data, AI, customer experience, and business impact.
The STF Asia Kuala Lumpur Dialogue
October 2-28, 2026
·
ADA, 10F Axiata Tower
·
In-person, by invitation
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Latest news from
ADA
News Articles
18 Jul 24
A Glimpse into the Future: ADA in Bangladesh Showcases the Power of WhatsApp & Generative AI
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A Glimpse into the Future: ADA in Bangladesh Showcases the Power of WhatsApp & Generative AI
ADA hosted "WhatsApp, Generative AI & Beyond" in Dhaka, uniting marketing leaders from various indus…
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News Articles
26 Apr 24
ADA Unveils AI CoPilots to Revolutionise Marketing and Commerce for Global Enterprises
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ADA Unveils AI CoPilots to Revolutionise Marketing and Commerce for Global Enterprises
ADA unveils AI CoPilots to transform enterprise marketing & commerce, enhancing efficiency, agility,…
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News Articles
15 Mar 24
ADA and Cycle & Carriage to Elevate Customer Experience through AI/NLP Integration
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ADA and Cycle & Carriage to Elevate Customer Experience through AI/NLP Integration
ADA unveils AI CoPilots to transform enterprise marketing & commerce, enhancing efficiency, agility,…
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News Articles
21 Dec 23
ADA Shines Bright at the Prestigious Effie Awards, Securing Gold, Silver, and Bronze Accolades for Exceptional Excellence
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ADA Shines Bright at the Prestigious Effie Awards, Securing Gold, Silver, and Bronze Accolades for Exceptional Excellence
ADA wins Gold, Silver & Bronze at the Effie Awards for its groundbreaking data-driven marketing camp…
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News Articles
30 Nov 23
ADA Partners with Databricks to Drive Business Value with Unified Data Analytics
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ADA Partners with Databricks to Drive Business Value with Unified Data Analytics
ADA partners with Databricks to integrate scalable AI & Data, enhancing agility with ecommerce model…
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News Articles
7 Dec 22
ADA announces partnership with Haptik to take Conversational Commerce to the next level
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ADA announces partnership with Haptik to take Conversational Commerce to the next level
ADA announces partnership with Haptik to deliver meaningful customer experiences across all conversa…
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