Real-time Customer Profiles
Get Automatically Updated Profiles for Real-time Customer Engagement and Campaigns
Dynamic Profile Stitching
Break down data silos by unifying data—including behavioral, transactional, campaign response, eCommerce, and app—for a single view that truly reflects each customer’s tastes, preferences, and behaviors.
Identity Resolution & 360° Customer View
Stitch together known logins with anonymized user identities using deterministic and probabilistic algorithms. Get a comprehensive, real-time view of the customer, complete with demographic data, purchase history, interests, activity timeline, and more. Create a list of customers similar to your chosen profile for campaigns.
Granular Insights for Deeper Understanding
Leverage actionable algorithms from a customer data platform that replace guesswork with insight-driven decision-making. Access insights in real-time such as customer growth trends, geographic distribution, AOV by category, purchase funnel, top selling brands, and many dashboards and visualizations.
Real-time Audience Activation
Enable instant activation of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.
Customers expect contextually relevant experiences no matter when and where they choose to engage with your brand.
Use real-time customer profiles to enable hyper-personalized engagement in the moment.
