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We helped a leading manufacturer in implementing data-driven strategies for capital management, enhancing their operational efficiency

The Results
Better cash monitoring with expedited account receivable & payable plan
Better supplier & customer relations with focus on timely payments & invoice settlement monitoring
Automated report refresh.
The Challenge

In chemical manufacturing, effective capital management is vital for sustained growth and profitability. Our client, a leading chemical firm with a strong presence in Asia and beyond, has historically maintained a healthy cash surplus ranging from $6 million to $10 million.

However, in the face of market fluctuations, there arises a critical need to utilize this capital strategically for budgeting and planning purposes.

To address this challenge, our client sought to implement a Business Intelligence (BI) Dashboard, enabling data-driven capital management and planning. Through this initiative, our client aims to strengthen its position as a global leader in the chemical industry.

The Solution

We developed a Business Intelligence (BI) Dashboard that serves as a powerful tool for real-time monitoring and analysis of cash flow dynamics, empowering the organization to optimize resource allocation and mitigate financial risks.

Cash Flow Dashboard

  • Cash Inflow, Outflow, & Net Flow across different time filters such as Week, Month, YTD etc.
  • Actual vs Future Cash Flow
  • Financial Breakdown of Cash Flow: Opening Balance, Closing Balance, Receivables etc.

Account Receivable Dashboard

  • Receivables (On-time vs Overdue)
  • Customer-level Tracking of Invoices and Overdue
  • Trend Analysis

Account Payable Dashboard

  • Payable (On-time vs Overdue)
  • Counter Party-level Tracking of Invoices and Outstanding Amount
  • Trend Analysis
Dashboard Visualizations Examples
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The Results
The Challenge
The Solution
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We helped a leading manufacturer in implementing data-driven strategies for capital management, enhancing their operational efficiency

We helped a leading manufacturer in implementing data-driven strategies for capital management, enhancing their operational efficiency

The Results
Better cash monitoring with expedited account receivable & payable plan
Better supplier & customer relations with focus on timely payments & invoice settlement monitoring
Automated report refresh.
The Challenge

In chemical manufacturing, effective capital management is vital for sustained growth and profitability. Our client, a leading chemical firm with a strong presence in Asia and beyond, has historically maintained a healthy cash surplus ranging from $6 million to $10 million.

However, in the face of market fluctuations, there arises a critical need to utilize this capital strategically for budgeting and planning purposes.

To address this challenge, our client sought to implement a Business Intelligence (BI) Dashboard, enabling data-driven capital management and planning. Through this initiative, our client aims to strengthen its position as a global leader in the chemical industry.

The Solution

We developed a Business Intelligence (BI) Dashboard that serves as a powerful tool for real-time monitoring and analysis of cash flow dynamics, empowering the organization to optimize resource allocation and mitigate financial risks.

Cash Flow Dashboard

  • Cash Inflow, Outflow, & Net Flow across different time filters such as Week, Month, YTD etc.
  • Actual vs Future Cash Flow
  • Financial Breakdown of Cash Flow: Opening Balance, Closing Balance, Receivables etc.

Account Receivable Dashboard

  • Receivables (On-time vs Overdue)
  • Customer-level Tracking of Invoices and Overdue
  • Trend Analysis

Account Payable Dashboard

  • Payable (On-time vs Overdue)
  • Counter Party-level Tracking of Invoices and Outstanding Amount
  • Trend Analysis
Dashboard Visualizations Examples
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The Results
The Challenge
The Solution
Get in touch

Let’s turn your data and AI into measurable outcomes

Book a Demo

We enabled a leading ecommerce player in beauty & personal care category to boost conversion rates and drive revenue

We enabled a leading ecommerce player in beauty & personal care category to boost conversion rates and drive revenue

The Results
0 %
Increased Conversion Rates
0 %
Reduced Market Spend
The Challenge

Our client, a premier online marketplace specializing in Beauty & Personal Care (BPC), boasts a robust customer base of 35 million. Their objective is to enhance the shopping experience and increase the conversion rate through precision-targeted advertising strategies.

The client aimed to optimize their marketing efficiency by reducing expenditure while simultaneously boosting conversion rates in the highly competitive BPC sector. They recognized the potential of advanced data segmentation and Recency, Frequency, Monetary (RFM) analysis as pivotal tools for reaching and engaging the most receptive customers.

The Solution
1 ADA’s leveraged segmentation techniques combined with RFM to effectively target buyers Discovery
  • Discovery: Critical evaluation of existing customer segments
2 Segmentation Algorithm
  • Segmentation was redefined based on recency, frequency, and monetary
  • Multiple clustering algorithms employed to create 4 genuine clusters
3 Cluster-based Offer
  • Separate & personalized offers were designed for buyer segments based on segment characteristics.
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The Results
The Challenge
The Approach
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We helped a leading retail brand reduce cart abandonment and improve business performance

We helped a leading retail brand reduce cart abandonment and improve business performance

The Results
0 %
Decrease in Cart Abandonment Rate
Improved login process and optimized delivery lead time
The Challenge

The client was experiencing a high cart abandonment rate that was driving an estimated $2 million in lost revenue and suppressing overall conversion performance. Customers were dropping off at multiple points in the checkout journey, signalling friction in key steps such as login, delivery selection, and pricing transparency.

Limited visibility into user behaviour made it difficult to pinpoint exactly where and why customers were abandoning their carts. At the same time, rising competition meant even small checkout inefficiencies could push customers to alternative platforms.

The client needed a data-driven approach to diagnose checkout bottlenecks, streamline the purchase experience, and reduce abandonment without eroding margins through excessive discounting.

The Execution

The client faced challenges with a cart abandonment rate which led to an estimated revenue loss of 2 million USD and diminished conversion rate, signaling a need for strategic intervention.

ADA helped to analyze the checkout journey to understand user behavior and checkout funnel to identify critical abandonment stages.

Hypothesis testing and experimentation with strategies aimed at reducing abandonment, such as lowering delivery charges and incentivizing cart completion with discounts and timely engagement.

The new strategy led to simplify the login process, delivery lead times and checkout experiences and reduced cart abandonment.

The Results
The Challenge
The Execution
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We helped our client improve and optimise data management and usage

We helped our client improve and optimise data management and usage

The Results
0 ≥
Unified data sources enabled 360-degree view of customer data has greatly reduced the time required to view data from different sources​
The Challenge

A franchisee of global fast-food brands was managing customer data across multiple disconnected systems, POS, loyalty programs, delivery platforms, and third-party marketing tools. These silos made it difficult to gain a complete understanding of customer behaviour, slowing down reporting and limiting the effectiveness of targeted campaigns.

Marketing teams lacked a single source of truth to segment audiences accurately or automate real-time engagement, while combining first-party and third-party data raised complexity around integration and data consistency. As a result, identifying dormant customers, personalising offers, and launching timely campaigns required significant manual effort and delayed decision-making.

The client needed a unified data foundation that could consolidate sources, enable actionable customer insights, and power automated, data-driven marketing at scale.

The Execution

A franchisee of global fast-food chains saw opportunities to improve their existing data management and usage. The client would like to unify the siloed customer data, combining 1st party and 3rd party data for holistic view on customer behaviours, utilising customer segmentation and automating real-time marketing campaigns.

We stepped in to design and build a Consumer Data Platform (CDP) to consolidate the data sources into a unified view which then allows segments creation and automation in marketing platforms. ADA performed data analysis based on client’s business challenges such as finding out common characteristics of dormant customers.

The Results
The Challenge
The Execution
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We helped leading ecommerce brand reduce customer churn and reengage their buyers with data analytics and data strategy

We helped leading ecommerce brand reduce customer churn and reengage their buyers with data analytics and data strategy

The Results

Successful Reengagement Strategy | 5 Key Customer Segments Defined | Efficient Reengagement Parameters Defined:

  • 9%​ Reduced Customer Churn Rate​

  • Discount sweet spots for each segment

  • Efficient Reengagement timelines: 18 days
The Challenge

A leading kidswear ecommerce brand in India with over 2 million customers was facing a growing customer retention problem. Nearly 46% of first-time buyers were not returning for a second purchase, creating a significant revenue leakage estimated at $2.5 million over six months.

The brand lacked a structured way to understand why one-time buyers churned or how to re-engage them effectively. Blanket promotions led to unnecessary discounting without meaningful uplift, while inconsistent targeting meant high-potential customers were often missed.

They needed a data-driven approach to identify the right customer segments, optimal timing, and incentive levels to improve repeat purchase rates without eroding margins or overwhelming marketing budgets.

The Solution

The customer is the service arm of a leading global consumer electronics brand.

However, they had no concrete proof on how the website user experience affected service conversion rates. Previous attempts to improve the user experience was only based on qualitative analysis and was not backed up by data.

ADA helped by validating the quantitative analysis using internal UX experts benchmarking against competitor’s websites. We established an always-on monitoring system to facilitate design improvements to the website.

Subsequently ADA developed Data Solution Dashboards to pinpoint specific UI areas for improvement, analyzed user experience bottlenecks affecting user journey goals, and identified patterns for non-converting customers.

The data insights were the foundation for ADA’s UX redesign and website improvement plans.

The Execution
Summarizing qualitative consulting with industry benchmarking
Analyzing data to pinpoint issues and devise effective solutions
Recommended new web UX design derived from comprehensive qualitative and quantitative research

We developed a robust demand forecasting model leveraging advanced techniques including ARIMA, SEM, and Fb-Prophet, complemented by a user-friendly Excel tool for stakeholder convenience.

The Supply Chain and Growth teams now have access to a bi-weekly updated tool, providing a comprehensive overview of inventory levels at various tiers. This tool empowers teams with the flexibility to adjust and place inventory orders based on specific targets and requirements.

By enabling decision-making based on data-driven insights, our solution equips the Supply Chain and Growth teams to make more informed choices. This scientific approach enhances operational efficiency and ensures strategic decisions align with mathematical logic, driving sustainable business growth.

A screenshot of a computerDescription automatically generated
The Results
The Challenge
The Solution
The Execution
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ADA helped a leading digital first “House Of Brands” gain competitive market intelligence by building a modern data platform on Databricks

Case Study

ADA helped a leading digital first “House Of Brands” gain competitive market intelligence by building a modern data platform on Databricks

The Results
Eliminated manual data collection requirements
Eliminated data discrepancy issues
Enabled data scientists to make dashboards and ML models
The Challenge

The customer is a leading digital-first “House of Brands” venture focusing on fostering the growth in Direct-To-Customer (D2C) in the region.

The company was previously collecting data from their managed brands manually which resulted in data in accuracies and delays in getting business insights for decision making activities. They also had no visibility on data from their managed brands ecommerce platforms and marketplaces.

The Solution

ADA ran several proof-of-concepts(POC) to help evaluate the most suitable cloud platform and technologies. After consideration of price and performance, we helped the customer build an end-to-end data pipeline and data warehouse on Databricks and AWS.

The data pipelines allowed us to gather insights from many different data sources for sales, returns, inventories, and finance.

ADA also built bespoke API connectors for various ecommerce platforms to enrich collected data. We also implemented web scrapping to extract market intelligence on competitors pricing, ranking, and patterns to help drive the customers’ product strategy.

Content
Results
Challenge
Solution
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We helped a leading ecommerce brand increase conversion and improve automation-driven marketing efficiency

We helped a leading ecommerce brand increase conversion and improve automation-driven marketing efficiency

Results
0 %
Increase in Conversion Rate​
0 hours
Reduction in processing time​
0 %
Reduction in manual effort
The Challenge

The client’s marketing agility was stifled by manual data processes for cohort creation and CRM updates, affecting stakeholder activities and the need for real-time data to enhance marketing conversion rates.​

Solution

ADA helped to implement  a comprehensive automation solution to upgrade its marketing efforts, involving an automated cohort pipeline, scalable Amazon S3 data storage, and Airflow for systematic task scheduling, resulting in greater operational efficiency and data handling precision.​

The new automation in marketing operations led to an 89% decrease in manual workload and cut processing time by three hours, while also achieving a 4% uplift in conversion rates, illustrating the significant benefits of leveraging technology to enhance business outcomes in e-commerce.​

Results
Challenge
Solution
Get in touch

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Driving high search rankings for Robi with Google search ads & optimization strategies

Driving high search rankings for Robi with Google search ads & optimization strategies

Results
0 %
OptiScore achievement
0 %
absolute top impressions
0 %
in conversion rate
The Challenge

Robi faced a significant challenge as the Mobile Apps market and Mobile Financial Services experienced substantial growth, leading to a decline in Web Revenue. Over 80% of self-purchases were made through MyRobi App or MFS Providers. While customers initiated purchase or reload processes successfully, they ultimately did not complete transactions. Additionally, some struggled to find the best offers via search engines, hindering deal closures. Budget exhaustion on the ad platform led to algorithm issues, limiting ad visibility in search engine results.

Solution

ADA implemented a multifaceted strategy to address these challenges. Contextual communication was prioritized to enhance overall Web Revenue. Remarketing efforts were optimized based on thorough analysis of previous digital activities on App, Web, and PWA App. Brand keywords were safeguarded from competitors, and campaign bid/budget exhaustion issues were resolved through the strategic use of automation via Google Ads.

The implemented strategies yielded outstanding results. OptiScore achieved a perfect 100%, showcasing exceptional ad performance. Absolute top impressions reached an impressive 90.62%, signifying prominent ad visibility. Notably, there was a substantial 4X decrease in cost per conversion, indicating improved cost-effectiveness. Additionally, a remarkable 124% increase in conversion rate was achieved, highlighting enhanced campaign efficacy.

Awards
  • Silver in Best Paid Search Campaign category at The Drum Digital Advertising Awards APAC 2021
  • Bronze in Best Use of Search category at BBF’s Digital Marketing Awards 2021
Results
Challenge
Solution
Awards
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Igniting national spirit with Robi’s patriotic rendition on Victory Day

Igniting national spirit with Robi’s patriotic rendition on Victory Day

Results
0 %
growth in audience brand health
0
million total video played
0
million total views on YouTube
The Challenge

Robi embarked on a mission to create a nationwide sensation that would not only reignite emotional connections with the brand but also establish it as a top-of-mind choice among the masses in Bangladesh. Drawing on the enduring power of patriotic songs from the Liberation War era, a campaign was devised to bridge generational divides and honor the valiant fighters of that pivotal period.

Solution

The strategy unfolded in two crucial steps. First, the iconic patriotic song “Nongor Tolo Tolo” was selected to serve as the focal point of the campaign. Next, influencers were enlisted to spearhead the initiative, while musicians were chosen through a community-driven selection process. Together, they embarked on a stirring recreation of the cherished anthem. The campaign was amplified through a robust digital presence on various platforms, including TV, social media, and radio.‍

Results
Challenge
Solution
Get in touch

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ADA elevates Boost’s brand growth with business & consumer insights

ADA elevates Boost’s brand growth with business & consumer insights

Results
0 %
in new users
0 %
in re-engaging lapsed users
0 x
increase in weekly transactions
The Challenge

As the COVID-19 pandemic struck, eWallet adoption skyrocketed in Malaysia. With businesses shuttered and the government advocating for digital transactions, Boost found itself in a fiercely competitive landscape. To stay relevant, Boost embarked on a multifaceted mission:

  • Engage and retain their existing user base
  • Acquire new users
  • Drive Gross Transaction Value (GTV)
  • Facilitate the shift of MSMEs online
Solution
1 Derive insights from XACT, ADA’s proprietary data DMP

We managed to identify specific B40 COVID-19 crisis personas and worked towards meeting their needs. These personas were: Adaptive Shoppers, The Bored Homebody, The Health Nut, and The WFH Professional.

2 Using GWI (Audience Insight Tools)

We found that endorsements by celebrities are 1.5 times more likely to persuade our users to use our brands. This insight was central to our idea of getting KOLs to promote the brand and engage with our users.

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes

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