We helped our client improve and optimise data management and usage

A franchisee of global fast-food brands was managing customer data across multiple disconnected systems, including point-of-sale (POS), loyalty programmes, delivery platforms, and third-party marketing tools. These data silos made it difficult to build a unified view of customer behaviour, slowing reporting processes and limiting the effectiveness of targeted marketing campaigns.

Marketing teams lacked a single source of truth to accurately segment audiences and automate real-time customer engagement. Integrating first-party and third-party data also introduced challenges around data consistency and system interoperability. As a result, identifying dormant customers, personalising offers, and launching timely campaigns required significant manual effort and delayed decision-making.

The client needed a unified data foundation that could consolidate customer information from multiple sources, generate actionable insights, and enable automated, data-driven marketing at scale.

A franchisee of global fast-food chains sought to improve the way it managed and utilised customer data. The client aimed to unify siloed first-party and third-party data to create a comprehensive view of customer behaviour, enabling advanced customer segmentation and real-time marketing automation.

ADA designed and implemented a Customer Data Platform (CDP) that consolidated data from multiple sources into a single, unified customer view. This foundation enabled the creation of dynamic audience segments and the automation of personalised marketing campaigns across integrated platforms. ADA also conducted in-depth data analysis to address key business challenges, including identifying the common characteristics of dormant customers and uncovering opportunities to improve customer engagement.