We helped a leading ecommerce brand increase conversion and improve automation-driven marketing efficiency
Retail
The Results
Reduction in processing time
The Challenge
The client’s marketing agility was stifled by manual data processes for cohort creation and CRM updates, affecting stakeholder activities and the need for real-time data to enhance marketing conversion rates.
The Solution
ADA implemented a comprehensive marketing automation solution that modernised the client’s campaign operations. The solution included an automated cohort generation pipeline, scalable data storage on Amazon S3, and Apache Airflow for orchestrating and scheduling data workflows, significantly improving operational efficiency and data processing accuracy.
The new marketing automation framework reduced manual workload by 89%, shortened processing time by three hours, and delivered a 4% increase in conversion rates. These improvements demonstrated the value of automation in streamlining marketing operations and driving measurable business outcomes in e-commerce.
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