Use Cases
Making Paid Ads Effective with Item Page Recommendations
Applicable Segment(s):
Fashion & Apparel, Supermarket, Department Store, Food & Grocery, B2B, Specialty
Impacted Function(s):
Marketing, Commerce
Solution:
Recommend™
The Company
An American retail and outdoor recreation services corporation.
The Challenge
- The company wanted to reduce the bounce rate in instances where a shopper clicks on a paid ad and is directed to a PDP.
- A shopper might bounce when the product on the PDP isn’t exactly what they were looking for.
The Approach
- The retailer showed shoppers more product options on the item page without requiring them to scroll down the page.
- They did so by setting up a placement that appears at the top of the item page.
- They set rules to show similar items based on the item displayed in the ad.
