We’re ADA The Data & AI Experience Company.
Transforming how businesses engage, sell, and scale
Our mission is to create the world’s most intelligent growth platform.
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markets globally
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enterprise clients
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ata, AI, ecommerce, customer experience, marketing and industry experts
2018
Founded, and built our first proprietary data platform
2021
SoftBank backs ADA to scale impact
2023 – 2024
Valuation step-change and productized intelligence
2018
Founded, and built our first proprietary data platform
ADA Launches
In 2018, ADA launched with a mission to disrupt how brands drive marketing and commerce with data. Early on, we built XACT, our proprietary data platform, to break silos and make decisions data-led.
2021
SoftBank backs ADA to scale impact
May 2021
In May 2021, SoftBank made a US$60M strategic investment, accelerating ADA’s ability to scale data- and AI-led transformation across Asia, and build end-to-end ecommerce capability.
2023 – 2024
Valuation step-change and productized intelligence
2023
Mitsui & Co. invested US$58M, valuing ADA at US$550M.
2024
We launched AI CoPilots, productizing our data, models, and delivery expertise to move enterprises faster from insight to action.
Our Shareholders
Supported by strategic shareholders with deep expertise across technology, connectivity, and global commerce, aligned to help scale intelligent growth.
Meet our leadership team
A global leadership team, aligned around one goal, powering the world’s most intelligent growth platform for clients and our people.
Explore Careers at ADA
Join the teams building what the next era runs on, and work alongside domain experts who care deeply about the work, the client outcomes, and the world we’re shaping.