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Upcoming Event
Date Sep 10-10, 2026
Time 10:00am-3:00pm
Location PARKROYAL COLLECTION Kuala Lumpur
Type In-person
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In-Thread: The Largest Conversational AI Summit in SEA

See how one conversation can move the needle
Join leaders across Telco, BFSI, Automotive and more to explore how conversational AI is driving real action.
Date Sep 10-10, 2026
Time 10:00am-3:00pm
Location PARKROYAL COLLECTION Kuala Lumpur
Type In-person

Why attend now

Conversational AI is already delivering business impact

Across industries, enterprises are putting conversational AI to work across product discovery, payments, collections, lead qualification, and service.

In-Thread brings together the enterprise leaders, proven use cases, and practical lessons behind these outcomes, helping you understand what is working today and where your business can move next.

What you’ll take away

See it. Learn it. Put it to work.

1 See what is working

Explore proven conversational AI applications across telco, BFSI, automotive and more

2 Learn what drives the outcome

Hear the strategies, decisions, and practical lessons behind customer journeys delivering measurable results.

3 See the latest product innovations

Be among the first to discover new capabilities announced at In-Thread.

4 Connect with the people building it

Meet enterprise leaders, industry peers, and technology experts shaping what comes next.

Agenda

A day packed with bold keynotes, a direct look at Meta’s AI roadmap straight from the source, and candid conversations
with client voices already running live implementations. Plus a product reveal you won’t see coming. This is the era of
intelligent growth, and we’re just getting started.

Time PT Name
10:00 a.m. – 10:30 a.m. Arrival and coffee networking
10:30 a.m. – 10:40 a.m. Opening and welcome
10:40 a.m. – 11:00 a.m. The ADA Mission: Era of intelligent growth
11:00 a.m. – 11:20 a.m. Keynote: How Journeys Are Becoming Agentic
11:20 a.m. – 11:40 a.m. Introduction to Meta Business AI
11:40 a.m. – 12:00 p.m. Client fireside 1
12:00 p.m. – 1:15 p.m. Networking lunch
1:15 p.m. – 1:35 p.m. Launch: Unveiling of Project Signal
1:35 p.m. – 1:50 p.m. Launch: Project Signal live demo
1:50 p.m. – 2:10 p.m. Client fireside 2
2:10 p.m. – 2:25 p.m. Closing

Speakers

Page section
Why attend now
What you’ll take away
Agenda
Speakers

Stay Tuned.

Stay Tuned.

Stay Tuned.

Stay Tuned.

Jasbir Kaur

Executive VP, MVNO & CLM
HELLOSIM
“In-Thread is very informative, especially learning from different industries and what WhatsApp features are upcoming”

Andry Mulyono

VP Head Business Development
MAP Group Asia
“The event was really cool, I’m particularly interested in how we can improve lead generation from this event especially since we’re working with retail brands across multiple channel business units. We need to define how lead generation flows from one channel to another.”

Sonal Sanglikar

Client Partner Lead
Spotify
“It was an amazing experience to be here, it’s so interesting to see how AI is really shaping up the economy of retail and how ADA is bringing the entire technology piece together to build a very engaging customer experience.”

Don’t miss your chance to join industry leaders shaping the future of AI — secure your spot at this ADA event today.

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