In-Thread Executive Roundtable: Indonesia

An invitation-only morning for senior leaders to review what conversational AI delivered in 2026, discuss the trends ahead, and set the agenda for 2027.

RSVP View the agenda

Hosted by ADA with support from Meta

Date Nov 17, 2026

Time 10:00am-2:00pm

Location Raffles Hotel, Jakarta

Type In-person

Facebook X LinkedIn

Conversational AI in Indonesia in a Snapshot

0 %

of consumers message a business every week

0 x

higher read rate on WhatsApp than on SMS

15-20 %

Uplift in CLTV

About In-Thread Roundtables

In Indonesia, 89% of people message a business every week, making chat one of the most important places brands meet their customers.

In 2027, three pressures will reshape what happens there. AI assistants will start contacting brands on behalf of customers, asking questions and comparing options. Businesses now pay for each message they send, so every message needs to earn its place. As AI handles more conversations, customers who share their needs in chat will expect every reply to reflect them.

In-Thread Roundtables 2026, hosted by ADA with support from Meta, brings together handpicked senior leaders to work through what this means for their business.

The session reviews 2026, shares what organizations have learned in practice, outlines what’s coming in 2027, and closes with a roundtable discussion.

What you’ll walk away with

01Lessons from the field

How businesses are using conversational AI and business messaging across the customer journey, from first sign-up to renewal, spotlighting our work with XLSMART.

02A clearer view of 2027

Understand the developments and industry shifts that could influence your plans for the coming year, from AI assistants contacting brands to every message carrying a cost.

03What ADA’s building

Every conversation rests on four decisions: who to talk to, what to offer, how it looks, and what happens after the reply. See how ADA brings these together in one platform.

Why attend?

Five shifts are set to reshape how businesses talk to customers in 2027.
Here’s a preview of what we’ll unpack in the room.

Your next customer might be an AI.
AI assistants are starting to ask, compare, and buy for customers.
What will it take to make their shortlist?
Every message will need a business case.
Each message now carries a cost. Knowing who not to message is the new advantage. Find out how to make that call.
Your best customer data will be typed by your customers.
Customers already share their needs in chat. Learn how to turn what customers say into your next audience, offer, and message.
Every customer gets their own creative.
One banner for everyone is on its’ way out. We’ll show you how to replace it at scale.
Your best campaign of 2027 will be a reply.
The value lies in what happens after the customer answers, and most businesses stop short. See how to turn a reply into a sale, a save, or an upgrade in the same chat.

Agenda

10:00 AMWelcome & Opening Remarks
10:15 AMThe 2027 Outlook: Emerging Trends & Priorities
10:45 AMADA’s Roadmap: Building the Next Era of Intelligent Growth
11:05 AMLeadership Roundtable: Opportunities & Challenges in Customer Engagement
12:00 PMNetworking Lunch
01:00 PMLeadership Roundtable: Turning Insights into Action
02:00 PMClosing Remarks