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Omnichannel Commerce

One intelligent commercial system. Every channel.

Make margin visible and controllable across the full
channel mix.

ADA unifies execution and intelligence across Channel trade, marketplaces, and D2Cso you can see true profitability by channel, reduce leakage, and invest with confidence.

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sell-out visibility
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promo ROI improvement
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visibility across major channels

Our solutions

Intelligent Commerce.

The AI layer that shows what’s happening, why, and what to do next.

Demand forecasting, promo optimisation, product affinity, P&L forecasting, and sales channel performanceunified across Channel trade, and digital channels. Decision-grade intelligence, not just dashboards. 

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efficiency gain in P&L forecasting
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promo ROI improveme

Cross-Channel Promo Coordination.

Stop cannibalising your own promotions across trade and digital.

Unified promotional calendar across Channel trade activations, marketplace campaigns, and social commercewith scenario planning that shows true incremental lift, not channel-shifting. 

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promo ROI improvement

Digital Commerce.

The digital equivalent of trade execution — run as one system.

Always-on D2C, marketplace, and social commerce to grow sales, margins, and efficiency — running performance marketing, merchandising, conversion, retention, and service as one unified system 

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GMV growth
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inventory availability
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conversion uplift

B2B Commerce

Your retailers want to order digitally. Let them.

Build and operate B2B ordering portals for your trade customers, wholesalers, key accounts. Integrated with your existing catalog, pricing rules, and Intelli Commerce intelligence. One platform for B2C and B2B. 

Supply Chain & Inventory Analytics

Stock coverage, demand signals, and liquidation planning across channels.

Predictive inventory management connecting commerce signals to supply chain decisions; days of Inventory tracking, stock coverage analysis, aging buckets, and inventory liquidation planning so you optimize for demand, not just historical patterns. 

Improved stock forecasting and classification
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ATP rate maintained

Built for how CPG actually goes to market.

You sell through channels, not to consumers. We get that.

Consumer Goods companies reach shoppers through Channel trade, Marketplaces, and emerging D2C. ‘Omnichannel’ for CPG means coordinating execution, pricing, promotions, and profitability across these routesnot managing owned stores. The challenge isn’t ‘unified CX, it’s unified commercial execution. 

How it works

Connect Every Route-to-Market

Trade terms, RMN spend, cost-to-serve, channel margins — all in one view so you know true profitability, not just revenue.

Coordinate Promotions Across

One promotional calendar across Channel trade activations, marketplace campaigns, and social commerce — scenario planning to maximize lift, not shift.

Optimize Inventory Across Channels

Stock coverage, demand forecasting, and liquidation planning — so you don’t overstock slow movers or stockout on winners.

Act on Intelligence, Not Reports

Intelligent Commerce shows what’s happening, why, and what to do next — cutting decision time from hours to minutes.

Connect Every Route-to-Market

Trade terms, RMN spend, cost-to-serve, channel margins — all in one view so you know true profitability, not just revenue.

Coordinate Promotions Across

One promotional calendar across Channel trade activations, marketplace campaigns, and social commerce — scenario planning to maximize lift, not shift.

Optimize Inventory Across Channels

Stock coverage, demand forecasting, and liquidation planning — so you don’t overstock slow movers or stockout on winners.

Act on Intelligence, Not Reports

Intelligent Commerce shows what’s happening, why, and what to do next — cutting decision time from hours to minutes.

Customer Stories

See all customer stories
How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 
Consumer Goods Omnichannel Commerce

How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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GMV Growth
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conversion rate uplift
How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance 
Consumer Goods AI Command Centre

How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance 

See full story
0 min
P&L forecasting
0 %
efficiency gain
See all customer stories

See How True Omnichannel Commerce Can Transform Your Go-to-Market