How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance
A global snacking company was operating across Shopee, Lazada, TikTok Shop, and Amazon with no unified view of brand performance. Each platform had its own analytics, its own metric definitions, and its own reporting format. When leadership asked “how is the brand performing?”, the answer required manual consolidation across platforms and days of analyst time.
Marketing assets ran across marketplaces with no systematic way to understand which creative was driving performance on which platform. The company was investing in marketing without the visibility to optimise spend.
ADA deployed Intelligent Commerce for unified visibility across all platforms. The solution consolidated data from Shopee, Lazada, TikTok Shop, and Amazon into one dashboard with consistent metrics.
P&L forecasting that took 60 minutes became a 1-minute query, 98% efficiency gain. Cross-platform brand performance analytics showed what was happening across the portfolio. AI-powered creative automation scaled content production, and marketing ROI visibility was finally enabled.
