Skip to main content
Case Study

ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

Get a Demo
Segment

Financial Services

The Results

≥ Efficiency
Increased the speed to analyse data and extract business insights
≥ Prioritisation
Identify and segment high value bank and merchants
≥ Branding
Improved the client brand as a strategic partner for all banks and enhancing engagement with customers

The Challenge

The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data, which hinders their ability to identify customer-level data in the transactions.

The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.

The Solution

ADA stepped in and provided a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time-consuming as the client can analyse, extract business insights, and prioritise collaboration with banks and merchants based on their performance.

Dashboard screenshot that provides a macro-level view of market dynamics and issuer-specific metrics for the top 20 merchants. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.

Dashboard screenshot that provides a micro-level view of Top 20 merchant performance based on country, issuer bank, and date level. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.

Screenshot of a report designed to offer valuable insights into the performance metrics of our top 20 merchants over a one-year period. The report is structured to provide a comprehensive overview, issuer-level breakdown, and detailed insights for each individual merchant.
Table Of Contents
The Results
The Challenge
The Solution

Explore More Resources on Commerce Personalization

Wine.com Drives AttributeBased Recommendations for Personalization
Food & Beverage US

Wine.com Drives AttributeBased Recommendations for Personalization

See full story
0 %
Reduction in out-of-stock across stores
0 %
increase in revenue

Let’s turn your data and AI into measurable outcomes!

Book a Demo