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Unify customer intelligence and orchestrate journeys across channels so experiences feel personal at enterprise scale
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Your customer data, finally working as hard as you do.
Customer Intelligence
Unified customer view with predictive models, powering segmentation, propensity, churn signals, and next-best actions
Omnichannel Marketing
Every campaign personal. Every send, current. Every dollar accountable.
Digital Experience Personalisation
Every customer sees the right thing, in the right place, at the right moment.
Conversational AI
AI agents powering human-like conversations, driving real business outcomes
Commerce
Intelligent end-to-end commerce experiences powered by data and AI, executed by always-on operations
Digital Experience Personalization
Make every visitor feel like one in a million
Marketplace and Social Commerce
Always-on marketplace and social commerce operations driving margin and growth
Intelligent Commerce
Turn real-time commerce signals into automated, intelligent action
Conversational Commerce
AI shopping assistants that guide discovery, comparison, and checkout in chat
Data & AI Foundation
Unify and govern data so AI runs reliably, building a scalable foundation for activation, analytics, and automation
Data Foundation
Build one trusted data foundation, unified, governed, and delivered faster with ADA Data Accelerators.
Data for AI
Structure, govern, and optimize data for AI, improving reliability, and enabling scalable automation
Agentic AI & Analytics
Build, deploy, and manage AI solutions from custom ML models to agentic applications that solve real operational problems.
Supply Chain
Forecast demand, plan supply, and collaborate with suppliers on one AI platform
Demand Forecasting
Optimise every SKU, in every store, for every demand influencer.
Supply Planning
From dashboards to decisions. From reports to results.
Vendor Collaboration
Autonomous, always-on, end-to-end supplier collaboration.
Industries
Consumer Goods
Coordinate trade, media, and ops across marketplaces and retail with real-time visibility into true channel profitability.
Retail
Lift conversion, basket, and frequency with unified customer intelligence, AI experiences, and commerce execution.
Financial Services
Secure onboarding, compliant journeys, and efficient acquisition powered by decision-grade intelligence and AI agents.
Telecommunication
Acquire, serve, and retain subscribers with AI agents, personalization, and governed data foundations to lower churn.
Healthcare
Improve access, engagement, and operational decisions with AI conversations, unified patient data, and intelligence.
Our Company
Our Story
ADA is the Data & AI Experience Company building decision-grade intelligence into the experiences that earn trust, move revenue, and scale growth
Leadership
Meet the leaders shaping ADA, building platforms, AI, and operations that turn signals into decision-grade intelligence and measurable results
Newsroom
Insights on turning data and AI into business impact covering personalization, customer experience, marketing performance, and digital commerce outcomes.
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Blogs
Insights on turning data and AI into business impact covering personalization, customer experience, marketing performance, and digital commerce outcomes.
Featured Blog
The Future of WhatsApp Privacy: Navigating Usernames and Business Scoped User IDs (BSUIDs)
See full story
Events
Upcoming Events
Connect with a network of practitioners and thought leaders in real-time. Register for our next events to stay ahead of trends in customer experience and data-driven innovation.
Past Events
Revisit community-led events where leaders and practitioners share real-world insights on data, AI, customer experience, and business impact.
The STF Asia Kuala Lumpur Dialogue
October 2-25, 2026
·
ADA, 10F Axiata Tower
·
In-person, by invitation
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Blog
25 Oct 22
Point Of View: Does AI Really Improve Retail Planning?
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Point Of View: Does AI Really Improve Retail Planning?
Sankha Muthu Poruthotage, head of the Merchandize and Supply Chain portfolio at Algonomy, explains t…
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Blog
21 Oct 22
Is CDP the Answer to Your Data Woes?
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Is CDP the Answer to Your Data Woes?
A relevant question. While one would lean towards a yes, it’s not that simple. Read on to learn how …
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Blog
18 Oct 22
Personalized Digital Experiences Across Touchpoints: The Key to Winning the Holiday Season in Today’s Digital World
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Personalized Digital Experiences Across Touchpoints: The Key to Winning the Holiday Season in Today’s Digital World
Learn how retailers are winning the holiday season by personalizing every engagement across the cust…
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Blog
9 Sep 22
Consumer Electronics Etailers Embrace eCommerce Personalization
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Consumer Electronics Etailers Embrace eCommerce Personalization
Learn how consumer electronics retailers are using personalization technology to improve customer ex…
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Blog
8 Sep 22
How Machine Learning Improves Retail Demand Forecasting
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How Machine Learning Improves Retail Demand Forecasting
Learn about 9 ways retailers can benefit from using machine learning in demand forecasting and the t…
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