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Omnichannel Marketing
Every campaign personal. Every send, current. Every dollar accountable.
Digital Experience Personalisation
Every customer sees the right thing, in the right place, at the right moment.
Conversational AI
AI agents powering human-like conversations, driving real business outcomes
Commerce
Intelligent end-to-end commerce experiences powered by data and AI, executed by always-on operations
Digital Experience Personalization
Make every visitor feel like one in a million
Marketplace and Social Commerce
Always-on marketplace and social commerce operations driving margin and growth
Intelligent Commerce
Turn real-time commerce signals into automated, intelligent action
Conversational Commerce
AI shopping assistants that guide discovery, comparison, and checkout in chat
Data & AI Foundation
Unify and govern data so AI runs reliably, building a scalable foundation for activation, analytics, and automation
Data Foundation
Build one trusted data foundation, unified, governed, and delivered faster with ADA Data Accelerators.
Data for AI
Structure, govern, and optimize data for AI, improving reliability, and enabling scalable automation
Agentic AI & Analytics
Build, deploy, and manage AI solutions from custom ML models to agentic applications that solve real operational problems.
Supply Chain
Forecast demand, plan supply, and collaborate with suppliers on one AI platform
Demand Forecasting
Optimise every SKU, in every store, for every demand influencer.
Supply Planning
From dashboards to decisions. From reports to results.
Vendor Collaboration
Autonomous, always-on, end-to-end supplier collaboration.
Industries
Consumer Goods
Coordinate trade, media, and ops across marketplaces and retail with real-time visibility into true channel profitability.
Retail
Lift conversion, basket, and frequency with unified customer intelligence, AI experiences, and commerce execution.
Financial Services
Secure onboarding, compliant journeys, and efficient acquisition powered by decision-grade intelligence and AI agents.
Telecommunication
Acquire, serve, and retain subscribers with AI agents, personalization, and governed data foundations to lower churn.
Healthcare
Improve access, engagement, and operational decisions with AI conversations, unified patient data, and intelligence.
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ADA is the Data & AI Experience Company building decision-grade intelligence into the experiences that earn trust, move revenue, and scale growth
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Meet the leaders shaping ADA, building platforms, AI, and operations that turn signals into decision-grade intelligence and measurable results
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Insights on turning data and AI into business impact covering personalization, customer experience, marketing performance, and digital commerce outcomes.
Featured Blog
The Future of WhatsApp Privacy: Navigating Usernames and Business Scoped User IDs (BSUIDs)
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Events
Upcoming Events
Connect with a network of practitioners and thought leaders in real-time. Register for our next events to stay ahead of trends in customer experience and data-driven innovation.
Past Events
Revisit community-led events where leaders and practitioners share real-world insights on data, AI, customer experience, and business impact.
The STF Asia Kuala Lumpur Dialogue
October 2-25, 2026
·
ADA, 10F Axiata Tower
·
In-person, by invitation
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Blog
24 Jan 26
10 Proven Ecommerce Promotion Strategies to Boost Sales and Revenue
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10 Proven Ecommerce Promotion Strategies to Boost Sales and Revenue
Struggling with stagnant sales? Explore 10 effective ecommerce promotion ideas to reduce cart abando…
Read the full story
Blog
24 Jan 26
Financial Services Reimagined: How AI-Powered Messaging Transforms Financial Services
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Financial Services Reimagined: How AI-Powered Messaging Transforms Financial Services
Learn how AI-powered messaging is reshaping financial services by driving efficiency, trust, and per…
Read the full story
Blog
22 Jan 26
The Next Era of Convenience Retail: GenAI-Led Replenishment at Scale
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The Next Era of Convenience Retail: GenAI-Led Replenishment at Scale
The global c-store retail industry is headed for growth, inching closer to the trillion-dollar mark …
Read the full story
Blog
20 Jan 26
Turning Customer Data into Actionable Insights with a Real-Time Customer Data Platform
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Turning Customer Data into Actionable Insights with a Real-Time Customer Data Platform
Digital-first brands are not short of customer data. Product analytics, CRM entries, web and app beh…
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Blog
6 Jan 26
Shopify Personalization: The Complete Guide for Stores in 2026
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Shopify Personalization: The Complete Guide for Stores in 2026
You’ve polished your product pages, experimented with themes, and fine-tuned your ad campaigns to pe…
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