How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts

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How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.

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The Results

84% First Login Increase | 20% CAC Reduction | 1M+ Users Reached

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First Login Increase

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CAC Reduction

0 M+

Users Reached

The Solution

ADA deployed an on-premise solution meeting strict compliance and data sovereignty requirements, executing large-scale personalized broadcasts to ~1M users, driving first login events, funded accounts, and credit card approvals.

Results

Solution

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How a Leading Bank Achieved 255% Cross-Sell Conversion with CDP-Powered Micro-Segmentation

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How a Leading Bank Achieved 255% Cross-Sell Conversion with CDP-Powered Micro-Segmentation

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.

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The Results

255% Cross-sell Conversion Lift | 3X Media Efficiency | Significant CAC Reduction

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Cross-Sell Conversion Lift

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Media Efficiency

Significant CAC Reduction

The Solution

ADA implemented Customer 360 with propensity modelling to identify high-value cross-sell opportunities, unifying transaction, digital behaviour, and demographic data to enable precision targeting and suppression of low-propensity segments from paid media.

Results

Solution

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How a Leading Credit Leasing Company Doubled Payment Collection Efficiency with WhatsApp

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How a Leading Credit Leasing Company Doubled Payment Collection Efficiency with WhatsApp

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.

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The Results

62.5% Higher Engagement Rate | 2X Collection Efficiency | Reduced Follow-up Time

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higher engagement rate

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payment collection efficiency

The Challenge

Manual follow-ups were straining resources, payments were delayed, and traditional channels had low engagement rates.

The Solution

ADA implemented the WhatsApp Business Platform to automate payment collection, replacing manual follow-ups with personalized reminders, enabling two-way conversations for immediate payment action, and significantly improving cashflow.

Results

Challenge

Solution

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How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization

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How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.

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The Results

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reduction in CPA

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CPA performance improvement

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higher open rates vs email

The Challenge

Rising acquisition costs, fragmented audience signals, and poor offline-to-online conversion were limiting growth for wealth and investment products.

The Solution

ADA implemented a full-funnel acquisition strategy combining premium media placements, AI-optimized targeting via Meta ASC and Google PMax, and dynamic creative personalization with continuous A/B testing.

Results

Challenge

Solution

Execution

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How MBSB Bank processed 75,000+ loan applications in one week

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How MBSB Bank processed 75,000+ loan applications in one week

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.

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The Results

0 +

applications in week 1

0 RM

M secured in 3 weeks

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efficiency improvement

The Challenge

MBSB Bank launched the Ihsan-i financing programme for EPF members but faced a surge of inquiries that overwhelmed existing channels. The application process needed to be faster, simpler, and accessible via mobile.

The Solution

ADA deployed a bilingual WhatsApp chatbot (Bahasa Malaysia + English) for FAQs, application guidance, and status tracking — with seamless escalation to human agents for complex queries.

“WhatsApp became our preferred channel, 90% of customer interactions moved to conversational.”

Results

Challenge

Solution

Execution

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How a Leading Credit Leasing Company Doubled Payment Collection Efficiency with WhatsApp

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