- In addition to leveraging tech, McDonald’s worked with Algonomy’s analytics and campaign specialists to extend its marketing team’s capacity to run campaigns.
- The specialists helped with the setup, execution, tracking, measurement, and reporting for optimizations.
- Moreover, the specialists assisted the CRM team and Operations team with ad-hoc analyses around insights for store operations, CRM program objectives, limited-time offers, menu combos, etc.
- With Marketing Services, McDonald’s set up complex journeys for multiple customer lifecycle scenarios (New Customers, Returning Customers, Lapsed Customers) across channels.
Vendor Link’s collaborative features and data sharing capabilities have helped Prince Retail and its suppliers in several ways. It enabled suppliers and category managers to plan faster and more accurately for promotions, inventory, and other programs.
The platform has helped Prince Retail become more adaptive. For example, it has helped them reduce inventory and other costs associated with products and promotions that don’t do as well as expected.
Vendor Link has also bolstered data-driven decision making on the supplier side. For example, the platform provided shopper insights based on POS data to suppliers.
With this, suppliers get a view of real demand in stores based on consumer sentiment, not just based on purchase orders issued by Prince. This helps them with their own forecasting to improve their relevant assortment and stocks availability, which helps Prince Retail get better stocks allocation, relevant promoted packs and assortment.