Breaking data silos: ADA’s comprehensive solution transforms a Singaporean online car portal’s marketing landscape

A prominent online car portal in Singapore encountered challenges in consolidating customer interaction data from various touchpoints, limiting insights for marketing campaigns. While Google Analytics provided website behaviour insights, the absence of user-level data impeded targeted engagement. The lack of analytical reports at the customer or vehicle level hindered informed, data-driven business decisions. Inefficient audience selection processes, influenced by factors such as audience size, contributed to infrequent campaigns, reducing organisational agility and responsiveness.

ADA streamlined the client’s data connectivity by consolidating disparate sources—such as customer data, transactions, email responses, and web interactions—into a unified customer view. ADA also implemented personalised audience targeting and established the infrastructure required for web personalisation.

The newly created dashboard provides insights into audience cohorts, vehicle ownership details, and user engagement with campaigns. It enables effective user journey tracking and real-time reporting. The dashboard also supports efficient campaign launches, including A/B testing based on audience insights, helping optimise the client’s overall marketing performance.