Case Study
Scoring 450k engagements for a top butter brand on TikTok
Segment
Consumer Goods
The Results
0
K
Total Page Views in the HTC page
0
K
Total Engagements with Campaign Hashtag
0
M
Total Video Views against benchmark of 6M to 25M
The Challenge
A multinational butter brand in the Philippines faced the challenge of declining market share amid stiff competition and a prolonged absence from advertising campaigns. To regain relevance, ADA devised a unique strategy leveraging TikTok to engage and entice users
The Strategy
The approach involved launching a branded hashtag challenge (HTC) on TikTok, a platform known for its trend-driven content. By encouraging users to participate, the campaign aimed to create a viral trend showcasing the brand’s versatility in cooking.
Additionally, the product was introduced on TikTok to expand its reach and attract new and returning customers. To incentivize participation, rewards were offered to challenge participants.
The Awards
- Silver in Excellence in Brand Strategy category at Marketing Excellence Awards 2022
- Bronze in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022
- Bronze in Social Media Marketing category at Marketing Excellence Awards 2022
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0
%
Reduction in out-of-stock across stores
0
%
increase in revenue
