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Pan Asian Health & Beauty Retailer Shrinks OOS by 60%

Case Study

Pan Asian Health & Beauty Retailer Shrinks OOS by 60%

Segment

Health, Personal Care, Beauty & Baby Care Products

Challenge

Rising Trend of out-of-Stock and Overstock Issues across Stores

Product Used

The Results

ADA Global’s Order Right helped the client transform from static and inefficient to ultra-granular and intelligent replenishment, thereby unlocking business benefits including:

0 %
Reduction in Out-of-Stock Instances
0 %
Improvement in Inventory Turnover
0 %
Reduction in Inventory Investment

The Client

The client is a pan-Asian health, beauty, and wellness retailer. It has over 1100 stores spread across 13 countries providing a wide range of healthcare, beauty care, personal care, and baby care products.

The Challenge

The client is a pan-Asian health, beauty, and wellness retailer. It has over 1100 stores spread across 13 countries providing a wide range of healthcare, beauty care, personal care, and baby care products.

  • Product Variety and Seasonality: The existing replenishment process struggled with maintaining stock levels, leading to frequent out-of-stock situations for some products and excessive inventory for others.
  • Promotional Impact: Post-season inventory often piled up following promotional campaigns.
  • Global Supply Chain Complexities: Dependence on multiple suppliers across global supply chains caused significant lead time variances, resulting in out-of-stock issues, particularly during peak seasons.
  • Increasing inventory costs: In its endeavor to achieve high availability, the client witnessed a significant increasing trend in inventory investments.

The client was looking to transform their replenishment framework from static and one-size-fits-all to dynamic and localized. Additionally, they were looking for a solution that could improve planning efficiency, reducing the burden on teams to plan granular replenishment.

The Solution

1 Hyperlocal Replenishment with Order Right

ADA Global’s Order Right perfectly met the client’s need for an ultra-granular, robust, and adaptive replenishment ordering system. Order Right utilizes a suite of custom machine learning algorithms that adjust to demand and supply chain dynamics at a hyperlocal level, accounting for both increases and shifts in demand. Its robust framework swiftly addresses retail data challenges such as sparse data, outliers, and noise, allowing your teams to focus on business without worrying about data interventions.

2 Unlocking Retail Excellence with Hyperlocal Precision and Dynamic Inventory Management

ADA Global’s Order Right helped the client to automate and optimize replenishment schedules for ~500 categories across all store locations in 13+ geographies via a single integrated interface. Here are the key highlights of the solution:

Ultra-Granular Multi-Variate ML-Based Forecasting

With Order Right, the client transitioned from manual, Excel-based forecasting reliant on historical sales to multivariate, ML-based forecasting that accounts for channel, category, and store-specific nuances at the hyperlocal level. This new approach incorporates factors such as product lifecycle, promotions, holidays, and events. As a result, demand planners achieved increased forecasting accuracy across product locations, leading to substantial downstream benefits.

Auto-Optimization for Promotional Effects

Previously, the client relied heavily on manual interventions to adjust for demand fluctuations caused by promotions. This often led to sub-optimal outcomes, resulting in excess stock of some products and out-of-stock situations for others within the same category. With Order Right, the client transitioned to automatic adjustments of product orders to counter promotional effects, significantly reducing inventory imbalances.

Modeling Supply Chain Constraints

The client heavily relied on global suppliers for its products, so any disruptions in the supply chain often came as a surprise, causing teams to scramble to manage the situation and devise tactics to protect the business. With Order, the client transitioned from a static, contract-based supply chain approach to dynamic modeling. Now, the client can optimize replenishment plans using self-learning models that account for key constraints such as lead times, pending orders, expiry dates, minimum order quantities, ordering frequency, and minimum display quantities. This ensures that replenishment plans dynamically adjust to supply chain constraints, resulting in greater accuracy and less crisis management.

Effortlessly Leveraging Retail Data

Order Right’s robust demand forecasting framework helped demand planners circumvent data challenges such as sparse data, noisy data, outliers, and new product introductions effortlessly with custom retail-tuned algorithms. This significantly reduced the efforts required by the team to get quality data.

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Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Segment

Health, Beauty & Wellness Retail

Objective

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

Product
RecommendTM

The Results

Matas saw impressive YoY gains after expanding personalization across web, mobile, and email:

0 %
YoY growth in attributable sales
0 %
increase in orders via recommendations
0 %
increase in items sold via recommendations
0 %
Growth in total site views
0 M
Clicks on recommendations, with improved CTR (1.6%)

These results highlight not just growing shopper engagement, but also the effectiveness of real-time personalization in driving revenue.

The Client

Established in 1949, Matas is Denmark’s premier health and beauty retailer. With over 250 stores and Denmark’s second-most-visited ecommerce site, Matas serves millions of customers through both its physical network and robust digital presence. In 2023, Matas expanded its regional footprint by acquiring KICKS, a major beauty retailer across Sweden, Norway, and Finland.

With personalization playing a pivotal role in customer engagement, Matas sought to create a seamless, data-driven experience across all channels—web, mobile, and email. Their long-standing partnership with Ada Global, dating back to 2018, laid the foundation for a phased, scalable personalization program that continues to evolve.

Opportunity

Matas wasn’t looking for just another recommendations engine—they wanted a best-of-breed personalization layer that could unify customer experiences across touchpoints and deliver results at scale. Key business objectives included:

  1. Creating a coherent and personalized CX across channels
  2. Driving online profitability and engagement
  3. Ensuring operational efficiency with fast time-to-market

The Solutions

1 Web & Mobile Personalization

Across home, category, search, item, add-to-cart, and cart/checkout pages, Matas deployed hyper-relevant product recommendations that mirrored campaign messaging and user context.

Key strategies included:

Seamless cross-selling during Add-to-Cart

(For e.g., “More amazing skincare products” or “Bestsellers from the same brand”)

Cart page cross-sells

(For e.g., “Other customers also bought” or “Discounts on your favourite brands”)

Smart replenishment

(For e.g., “Buy again?” and “Your previous purchases”)

2 Email Personalization

Across home, category, search, item, add-to-cart, and cart/checkout pages, Matas deployed hyper-relevant product recommendations that mirrored campaign messaging and user context.

Matas added recommendations to all email journeys and campaigns. With both OOTB strategies and tailored algorithms, marketers could:

  • Personalize emails at scale using customer data and behavior
  • Match product campaigns to user interests
  • Trigger replenishment reminders and promote subscription products
  • Maintain brand tone and design consistency without sacrificing relevance

Advanced merchandising and configuration controls gave Matas full autonomy to manage everything in-house—no dev cycles needed.

3 Additional use cases reflect the advanced maturity of Matas’ personalization strategy:

  • Landing Pages & Campaign Pages: These are fully automated and personalized to match promotional campaigns with hyper-relevant product assortments at scale, enabling rapid time-to-market.
  • Subscribed/Auto-Replenishment Products: De-boosting strategies are intelligently applied to help customers discover new products beyond their routine purchases, adding a layer of thoughtful curation.
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“All I care about is relevance on the customer’s terms—full transparency and real control. Ada Global helps us make every interaction meaningful without compromising trust or customer experience.”

Peter Hestbaek
SVP of Digital Sales
Matas

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