Multibillion Dollar Retailer Transforms Merchandise Planning
Lifestyle and Fashion, Grocery
Improving sales forecast accuracy and preventing loss of sales due to stockouts
Merchandise Analytics
The Results
The Overview
The client is one of the leading retailers in the Middle East spread across 17 countries, operating in lifestyle and fashion retail businesses, with over 500+ stores serving over 750,000+ customers on a daily basis. The client was facing huge challenges in its merchandise planning and operations due its multi-format, multi-brand, and cross-industry retail profile.
One of the key challenges faced by the client was accommodating factors such as weather, promotions, events, inventory, etc. in sales forecasting, resulting in reduced OTB (open-to-buy).
Decisions on identifying the right products and determining optimal markdown was done based on limited understanding, leading to margin erosion.
Stockouts in some stores and overstocking in others was a common occurrence due to missing single view of inventory across stores, leading to potential loss of sales.
The client was looking to iron out the challenges with an AI-driven solution that could give accurate, reliable, and timely insights to improve the merchandising planning process and decision-making.
Transformation to Algorithmic Merchandising
ADA Global’s Merchandise Analytics platform fit in perfectly as it provided deep insights for smart decisioning related to sales, inventory, price, and promotions. ADA Global enhanced sales forecasting with its ensemble-based ML algorithm that captures new variables such as product lifecycle stages and external factors like promotions, price changes, weather, etc. With the algorithmic approach, the client was able to forecast sales accurately across store, product, and SKU at an accuracy rate of over 95%.
ADA Global implemented its ML-based markdown optimization engine that identifies the right candidates for markdown based on product lifecycle and predicts the right level of markdown for SKUs. For new products, product hierarchy and attribute methodology were used to predict the right level of markdown. With an improved markdown planning, the client witnessed an improvement of sellthrough by 10%.
ADA Global’s inter-store transfer solution enabled predictive insights on stock levels and recommendation on inter-store transfers based on demand and current stock levels. Based on the recommendations, the client was able to transfer an additional $6 Mn+ worth of stocks to relevant stores and reduce loss of sales by over $20 Mn.
With ADA Global’s Algorithmic Merchandising Platform, the client has been able to create virtuous cycles across merchandising planning and operations, resulting in improved profit margins, cash flow, and reduced loss of sales.
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