Bergfreunde Cuts Campaign Prep Time by 75% Across 12 European Markets
Outdoor & Sports Retail
Automate and scale localized promotional emails across 12 European markets — modernize design, lift conversion.
Active Content
Recommend
The Results
The Client
A pure-play outdoor retailer scaling across Europe, Bergfreunde GmbH is one of Europe’s leading online retailers for mountaineering, climbing, and outdoor equipment. The pure-play online business carries 40,000+ products from 700+ brands, serving ambitious climbers, expedition mountaineers, and urban outdoor enthusiasts across a localized footprint of 12 European markets.
40,000+
Items in catalog
700+
Brands
12
European markets
The Challenge
A twice-weekly campaign that wouldn’t scale. Bergfreunde’s flagship promotional campaign — PreisGrounder — was being hand-built directly inside their marketing automation platform, twice a week, for every country. Every send meant rebuilding layouts, swapping products, and re-translating copy: roughly four hours of work and a 1.5-week lead time per campaign.
With seven markets live and five more on the way, the manual workflow had become a hard ceiling on speed, modernization, and scale — and a blocker to introducing countdown timers, star ratings, and other social-proof elements the team wanted to test.
The Solution
1 Ada Global Active Content
Active Content and Recommend, working in lock-step. Bergfreunde turned to Ada Global Active Content to automate the entire PreisGrounder workflow — from data feed to localized creative for every market — and paired it with Ada Global Recommend to personalize the product picks inside every send. As a Recommend customer since 2015, Bergfreunde already had the product catalog and behavioral data fully integrated, so the team moved fast.
Today, the CRM team simply updates the product feed. Active Content assembles a modern, on-brand email — complete with countdown timers, star ratings, and gender-specific product labels — and pushes localized variants through their marketing automation platform to every country. Recommend handles the intelligence layer, surfacing the right product to the right shopper, every time.
2 Campaigns Powered by Active Content + Recommend
Two campaigns. One automated workflow. Below are the two campaign creatives that ship from the new setup — rendered on mobile, where the majority of Bergfreunde’s shoppers open their email.
Campaign 1PreisGrounder — Twice-weekly promotional
Auto-assembled and localized for each of 12 European markets via Active Content. |
Campaign 2Birthday — Personalized via Recommend
Same campaign, same audience — personalized picks delivered +19.44% CTR and +32.33% RPU. |
What’s inside the full case study
Get the playbook behind the numbers.
A four-page deep-dive into how Bergfreunde and Algonomy partnered to automate, personalize, and scale Europe’s most demanding email program.
- The exact before-and-after of Bergfreunde’s PreisGrounder workflow.
- How Active Content and Recommend combine to deliver compounding efficiency and personalization gains.
- Detailed metrics on the Birthday campaign pilot — and what comes next for Bergfreunde.
- A practical playbook for scaling localized, high-frequency email across multiple markets.
The collaboration has been very positive and constructive. Ada Global’s technology is flexible and powerful — particularly in automating campaign execution and enabling more modern, engaging designs. I am especially pleased with the efficiency gains and the improved scalability of our campaigns.
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