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Use Cases

User Affinities for Segments

Applicable Segment(s):

Marketplace, Speciality, Food & Grocery, QSR, Supermarket, Department Store, Fashion & Apparel, B2B, DIY, DNVB

Impacted Function(s):

Commerce, Marketing

Solution:

Real-time Customer Profile

Company

An American global eCommerce marketplace.

The Challenge

The retailer explicitly asked their shoppers what their preferences were after they created an account and wanted to market to those preferences on the site.

The Approach

  • The retailer put Algonomy (now part of ADA) tags on the preference page to send the shoppers selections.
  • Using the user preferences, the retailer was able to set up specific segments to target certain shoppers.
Table of contents
The Company
The Challenge
The Approach

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