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We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
0 %
Project ROI
0 %
ROI Uplift on the budget spent for bundles
The Challenge

A top global pet care brand allowed each distributor to create their own product bundling schemes, leading to inconsistent offers, poor targeting, and low ROI from promotions. With no centralised view of order and product-level data, bundling strategies lacked insight into customer preferences and failed to maximise returns.

  • Fragmented bundling decisions by distributors
  • No consolidated order & product-level data
  • Lack of product affinity insights by country and segment
  • Bundles are often mismatched to actual customer buying patterns
  • Limited ability to track ROI on bundles
The Solution
  • We unified order and product-level data across markets via the ADA Data Accelerator Platform
  • Developed a product recommendation algorithm to identify high-performing bundle combinations
  • Standardised bundling strategy, limiting combinations to proven high-affinity flavours per country
  • Implemented ROI tracking dashboards to monitor bundling performance over time
  • Aligned distributors on data-backed bundling rules for consistent execution

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The Execution

Our AI-powered platform transforms fragmented data into a cohesive, intelligent strategy, as demonstrated by our partnership with a leading pet care brand. Here is how our solution optimises product bundling to maximise ROI and align business operations.

1. Data Centralisation & Insights

The first step was to address the challenge of decentralised and fragmented data. Using the ADA Data Accelerator Platform, we unified all order and product-level data from various markets and distributors into a single source of truth. This critical process not only provided a consolidated view but also enabled us to move beyond gut-feel decisions. The platform’s AI capabilities then analysed this data to uncover hidden insights into product affinity and customer buying patterns by country and segment, revealing which combinations actually resonated with consumers.

2. Predictive Bundling Strategy

With a centralised view and deep insights, our solution developed a custom product recommendation algorithm. This algorithm identified the most high-performing bundle combinations, providing a data-backed blueprint for success. By standardising the bundling strategy, we were able to limit combinations to only those with proven high-affinity flavours per country. This eliminated mismatched bundles and ensured that every offer was tailored to actual customer preferences, directly addressing the core challenge of inconsistent promotions.

3. Performance Monitoring & Cross-Team Alignment

The final phase was to ensure the new strategy was both adopted and sustained. We implemented ROI tracking dashboards that provided a clear, real-time view of each bundle’s performance over time. This transparency enabled the brand to monitor its returns and make informed decisions. Crucially, we aligned all distributors on the new, data-backed bundling rules. This ensured consistent execution across all markets, transforming the brand’s promotional approach from a fragmented, low-ROI activity into a highly profitable and disciplined operation

Results
Challenge
Solution
Execution
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We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
0 x
increase in branded search between Oct & December
0 %
increase in conversion
0 %
surge in direct traffic
The Challenge

A top global beauty brand generally generates millions of USD during peak campaign hours, but struggles to make pricing truly dynamic to boost its revenue further. They needed to process millions of data points every 15 minutes while facing platform restrictions that prevented automated price changes.

  • Millions of data points requiring near real-time processing
  • Key sales windows during campaign hours
  • Platform limitations are blocking automated price updates
  • Risk of lost revenue from static pricing during demand surges
The Solution
  • Deployed the ADA Data Accelerator Platform to enable live campaign performance tracking
  • Developed SOP with multiple stakeholders to execute dynamic repricing on key SKUs
  • Applied data science criteria to determine optimal pricing adjustments
  • Integrated process into campaign operations for rapid action
The Execution

Our platform helps brands go beyond static pricing by using real-time data to identify and capture new revenue opportunities, as demonstrated by our work with a top global beauty brand. Here’s how our solution enables a truly dynamic pricing strategy, even with complex platform restrictions.

1. Real-Time Data Activation

The first step was to address the challenge of processing millions of data points in near real-time. We deployed the ADA Data Accelerator Platform to track live campaign performance as it happened. This platform acted as a central hub, giving the brand a continuous, up-to-the-minute view of sales, demand, and other critical metrics during their peak campaign hours. This live data feed was crucial for moving away from a static pricing model and reacting instantly to market changes.

2. Data-Driven Strategy & Recommendations

With the live data flowing, our team applied a robust set of data science criteria to analyse performance and determine the optimal pricing adjustments. This removed guesswork from the process. By analysing demand surges and other key factors, our system provided data-backed recommendations on which SKUs should be repriced and by how much, ensuring every adjustment was designed to maximise revenue.

3. Operational Integration & Rapid Execution

The final and most critical step was overcoming the platform limitations that prevented automated updates. Instead of building a direct integration, we developed a standard operating procedure (SOP) with multiple stakeholders. We integrated the entire process from data analysis to recommended changes directly into the brand’s campaign operations. This streamlined workflow allowed key personnel to act on our insights quickly and manually execute the dynamic repricing on key SKUs

Results
Challenge
Solution
Execution
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Let’s turn your data and AI into measurable outcomes!

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We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

The Results
0 %
Project ROI
0 %
Accuracy Uplift: Target and Forecast
The Challenge

A top global grocery retailer was struggling to accurately forecast sales, preventing them from setting realistic targets and fairly assessing team performance. Data was scattered across brands, channels, and countries, making it difficult to compare top-down vs bottom-up forecasts or track accuracy over time.

  • Fragmented data across multiple sources
  • No standardised forecasting framework
  • Inconsistent targets across teams and markets
  • Limited visibility into forecast accuracy
  • Difficulty aligning business planning with actual performance
The Solution
  • We unified all sales data across brands, channels, and countries via the ADA Data Accelerator Platform
  • Built custom AI forecasting models (time series, organic growth, campaign uplift) to improve accuracy
  • Delivered trackers and dashboards for teams to monitor forecasts and compare top-down vs bottom-up results in real time
  • Embedded into workflows to ensure adoption and consistent performance tracking
The Execution

Driving Smarter Decisions with Unified Data

Our AI-powered solution works by transforming fragmented data into actionable intelligence, enabling you to optimise your business operations and accelerate growth. This is achieved through a three-step process:

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1. Unify & Consolidate Data

We begin by unifying and ingesting all data from across your business’s brands, channels, and countries into a single, comprehensive platform. This process consolidates scattered information, providing a unified view of your real-time performance. Our platform ensures that your key performance indicators (KPIs) and business objectives are adopted and clearly displayed, giving you a holistic and accurate overview.

2. Analyse & Predict

With your data unified, our powerful AI capabilities analyse historical information on product demand, seasonality, user behaviour, and market trends. This analysis uncovers patterns that may be invisible to the human eye, providing a deeper understanding of your business landscape. Based on these insights, our predictive module generates accurate demand signals and forecasting recommendations, giving you a clear look into future outcomes.

3. Act & Optimize

The predictive outcomes and real-time performance data enable you to compare top-down and bottom-up results instantly. This clarity allows you to monitor your business’s health and quickly accelerate your decision-making process. By providing a clear and accurate foundation for your strategy, our solution empowers you to pivot with confidence and maximize growth.

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How Pakuwon Group Modernised Mall Customer Engagement with WhatsApp Broadcast and OTP Solution

Case Study

How Pakuwon Group Modernised Mall Customer Engagement with WhatsApp Broadcast and OTP Solution

The Results
0 k+
Total customer interactions across all Pakuwon Group properties
0 k+
Average monthly conversations driving customer engagement
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Marketing and promotional broadcast engagements
The Challenge

In Indonesia’s vibrant retail landscape, where bustling malls serve as community hubs and shopping destinations, connecting with customers has evolved far beyond traditional advertising. Pakuwon Group, a pioneering leader in Indonesia’s real estate sector, recognised this shift early on. With major Jakarta malls under their portfolio, they understand that modern shoppers expect personalised, immediate communication that fits seamlessly into their daily digital habits.

This realisation led Pakuwon Group to reimagine their customer engagement strategy, transforming how they connect with over 65,000 customers through an innovative WhatsApp-powered approach that combines broadcast messaging with secure verification.

Pakuwon Group faced the modern retailer’s dilemma: how to maintain meaningful relationships with customers in an increasingly digital world whilst ensuring security and authenticity in every interaction.

Reaching shoppers beyond the mall floor: While Pakuwon Group’s malls attracted thousands of daily visitors, connecting with them outside their physical spaces proved challenging. Traditional promotional channels weren’t delivering the immediacy and convenience that today’s mall-goers expect, creating a gap between in-mall experiences and ongoing customer relationships.

Creating a community beyond retail transactions: Mall ownership presented unique opportunities for deeper customer relationships, but simply broadcasting promotional content wasn’t enough. Pakuwon Group needed to foster genuine conversations that extended their mall community into the digital realm, creating valuable touchpoints that customers would actively seek out.

Protecting the premium mall experience digitally: As a major mall operator, maintaining trust and security standards was crucial. The customer verification process needed enhancement to protect both shoppers and the business whilst preserving the seamless, premium experience that Pakuwon Group’s mall visitors expect from every interaction.

The Strategy

Working in partnership with ADA, Pakuwon Group developed a comprehensive WhatsApp communication strategy that transformed how they engage with their mall community. The solution seamlessly blends promotional broadcasting with secure customer verification, creating a trusted digital touchpoint that customers actively embrace.

Official Business Account with instant credibility: We have established Pakuwon Group’s verified WhatsApp Business account, complete with the coveted blue tick verification. This immediately built trust and recognition, allowing customers to engage confidently knowing they were communicating with the authentic Pakuwon Group brand.

Intelligent broadcast capabilities for targeted engagement: The platform enables sophisticated promotional messaging that goes beyond mass broadcasting. Customers receive personalized event notifications, exclusive offers, and relevant announcements based on their interests and shopping patterns, creating a curated experience that feels tailored rather than generic.

WhatsApp OTP integration for seamless security: Perhaps most innovatively, we integrated WhatsApp OTP (One-Time Password) functionality, allowing customers to receive secure verification messages through their preferred messaging platform. This familiar channel eliminated the friction often associated with verification processes while maintaining robust security standards.

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The Execution

The implementation focused on three strategic pillars that work in harmony:

Verified Business Presence: Established the official WhatsApp Business account with blue tick verification, creating immediate trust and brand recognition among customers

Targeted Broadcast Strategy: Implemented sophisticated promotional messaging capabilities that deliver personalized content about events, offers, and mall updates directly to customers’ WhatsApp conversations

Deployed OTP in WhatsApp: Deployed WhatsApp OTP functionality for secure customer verification, transforming a traditionally cumbersome process into a seamless, familiar experience

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“We feel delighted. The ADA team has consistently provided us with exceptional service and support. The employees are knowledgeable and always ready to share valuable insights, helping us navigate our campaigns with ease.

Working with ADA has truly enhanced our communication efforts, and we appreciate their dedication to our success.”
Content
Results
Challenge
Strategy
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

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13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

Case Study

13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

The Results
By providing consolidated, actionable data insights, we empowered Clothing Brand A to leverage previously “lost” time and information effectively, resulting in a remarkable 13.6% increase in Gross Merchandise Value (GMV)
Our proprietary AI Signals instantly analyse, performance trends, enabling the brand to identify best-selling products and market opportunities. This intelligence provides AI-driven recommendations, allowing them to swiftly close sales gaps and maximise revenue.
Our platform offers real-time flagging of potential risks, allowing the brand to proactively mitigate issues before they impact performance. This ensures they remain on track with their goals and significantly reduces potential losses.
The automation of data consolidation eliminated up to 20 man-hours per week previously spent on manual spreadsheet compilation. This freed up valuable human resources, enabling respective business units to minimise their lead time in decision-making by up to 2 days , fostering a more agile and efficient operation.
The Challenge

Clothing Brand A, a multinational retailer operating across three countries and utilising four distinct sales channels (their brand .com and major marketplace platforms like Lazada, Shopee, and TikTok), faced significant hurdles in consolidating and generating timely business reports. Their existing manual process, requiring a full week to aggregate data from multiple sources, led to several critical issues:

  • Outdated Reports: Data became irrelevant by the time it was compiled.
  • Potential for Human Error: Manual data entry and consolidation introduced inaccuracies.
  • Missing Data Gaps: Incomplete information hindered a holistic view.
  • Delayed Reactions: Inability to react swiftly to rapidly changing purchasing behaviours, leading to lost sales opportunities.

The brand urgently sought a solution to centralise their fragmented data into a single source of truth, accessible in real-time to all stakeholders.

The Strategy

Our approach was systematic, focusing on understanding the client’s unique needs and delivering a tailored, intelligence-driven platform.

  1. Deep Dive: Understanding the process and pain-points
    We began with a comprehensive discovery phase, engaging directly with the client to understand their day-to-day data processes, the specific challenges they encountered when pulling reports from various platforms, and their key metrics. This crucial step allowed us to identify current reporting consolidation methods and pinpoint opportunities for automation.‚:
  2. Seamless Integration: Consolidating Data Streams
    With a clear understanding of the pain points, our team proceeded to integrate all of Clothing Brand A’s diverse data sources directly into our intelligence platform. This process ingested fragmented data points, transforming them into an all-in-one, AI-powered dashboard.‚:
  3. Strategic Alignment: Actionable Insights for Business Goals
    Beyond mere data consolidation, we aligned our efforts with Clothing Brand A’s specific business objectives and goals. This enabled us to create a “top-to-bottom” funnel view within our platform. Powered by our Intelligence Commerce capabilities, this allowed the business to seamlessly navigate from overall store performance down to granular individual product insights, providing clarity, speed, and accuracy in their decision-making.
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Content
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Let’s turn your data and AI into measurable outcomes!

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