Product bundles may not be a novel concept, but they have evolved significantly over time and have proved to be versatile—finding applications across sectors such as fashion, bookstores, tech, beauty, travel, and many more. They present a strategic avenue to increase the number of items a customer adds to their cart, which translates to a higher order value.

When adopting product bundling on your product detail page (PDP), it’s imperative to carefully consider product selection for the bundle, the bundle’s composition, and the steps involved in the implementation process – each a vital contributor to the pursuit of elevated AOV.

• Bundle Products: Essential questions include – Which products to bundle? Can the process be fully automated? Do they require compatibility checks? Does it require merchandising? What form of shopper affinity do you aim to drive?
• Bundle Composition and Layout: How many products should the bundle include? Should the consumer have the option to customize the bundle? Should the bundle display separate groups with alternatives?
• Implementation: Will your in-house developers or third-party integrators develop the bundles on the PDP? Either approach involves backend development to ensure product bundles can be added to the cart, along with front-end development for displaying the bundles in potentially editable, appealing formats.

With Ada Global Recommend™, it’s possible to create and manage comprehensive, effective, and personalized product bundles, simplifying the entire process and ensuring optimized results.

Over the years, we have developed algorithms and functionalities that offer customers much more than the conventional ‘Frequently Bought Together’ bundling. Depending on specific business needs, there are several options to choose from for generating optimal product bundles.

Configurable Strategies

Ada Global’s Configurable Strategies allows non-technical users to design their algorithm or strategy by selecting from pre-built models and customization options. This flexibility ensures precise creation of product bundles. This functionality provides the ability to select the AI model to generate the bundle products, apply desired shopper affinity, and adhere to any additional merchandising requirements like restrictions, boosting, etc.

Advanced Merchandising

Ada Global’s Advanced Merchandising utilizes catalog product attributes, enabling merchants to design a personalized shopping experience with their desired level of control. It offers enhanced control over the bundling process for a more tailored outcome.

This includes determining the exact number of products from a certain category, 1WorldSync (formerly CNET) compatibility for the electronics vertical, custom compatibility mapping that enables clients to use their own compatibility mappings to pair compatible products, and creating bundle groups that allow the presentation of alternatives.

Data Science Workbench

Our platform also provides Data Science Workbench, a tool that allows for the creation of custom product recommendation strategies.

For instance, by using the tool, businesses can integrate any external data—such as proprietary complementary data e.g. “complete the look” information or data to rank recommendations on e.g. offline sales—with existing behavioral information and tailor their product bundles just the way they want, based on any shopper affinity.

Ada Global-powered bundles ensure the most relevant bundled products for the shopper by applying personalization. However, keeping the principle of ‘the client is king’ paramount, one can choose for the bundles to be “editable” by providing selected alternatives for groups of products.

Alternatively, consumers can be given the power to “build their own bundle” from the suggested products – the level of customization rests in your control.

Changes or additions to your PDP usually require significant development effort, resources, and time. With the addition of innovative functionalities like Ada Global’s Dynamic Experiences, this burden is lifted. Entire bundles can be designed, created, and added to your site directly from the Ada Global portal, reducing the operational demands on your team.

In summary, Ada Global’s multifaceted solution streamlines the process of creating and managing product bundles, ensuring relevant product recommendations, boosting customer engagement, and ultimately driving sales as the use cases below illustrate.

This use case underscores Ada Global’s ability to facilitate bundle implementations even when resource and development constraints exist. It stresses the flexibility and independence our portal provides, allowing clients to execute and test their unique merchandising strategies simply and confidently.

Lastly, it underscores the potential for impressive revenue growth and an increase in order averages with the implementation of thoughtful and well-executed bundling strategies, proving how Ada Global’s Recommend™ can enhance the client’s eCommerce ecosystem.